Happy Town strives to be a community-driven NFT project bridging the gap between pfp artwork and physical edible candy. ‍ Rather than provide just another pfp, we want to bring your NFT to life in the form of edible candy. We want to bring something fun and exciting into your home that can be shared with all your friends and family. ‍ Consisting of 5,555 animated Happys in the Genesis collection, these fun walking NFT's will be the gateway to our world of Candy in our ecosystem. Each collector of a Happy Town NFT will experience real world utility with the opportunity to redeem limited edition custom candy. As we build Happy Town into a global brand, all future drops, collections and experiences will drive value for your Happy Town NFT. Our online shop will be packed with a range of items, most importantly being the Candy. Happy Town is ready to dominate as the happiest place in web 3, and your go to candy shop.

Who makes the candy? How is this possible?

We have teamed up with Guittard Chocolate to bring the idea to life. Our first drop will consist of custom chocolate boxes, 1 per holder. Each holder will connect their wallet to our web 3 integrated online store and claim 1 chocolate box (customer pays shipping). As we progress, the online shop will be filled with other types of chocolate, assorted candy, merch and more. Since Guittard is a world renowned chocolate company, it is possible for us to partner with them and distribute candy directly to the customer. We have help from legal teams as well making sure everything is executed correctly without any flaws or issues along the way.

What sets us apart?

Why buy an NFT that brings no real world value? We’ve said this to ourselves so many times. Our first goal was to make a clothing brand in web 3 but that's been done so many times here and there. We kept brainstorming ideas on how we could innovate in this space, to be a long lasting brand that wouldn’t go away in a matter of time. We decided the Candy company would set us apart, be family friendly, and would one day be known as the “Web 3 Candy company.” Not only do you get free candy for purchasing a Happy Town NFT, but you also get an Animated pfp from an amazing group of artists. Think of your NFT as your “discount” pass to the first Web 3 candy store.

Where will the funds go?

Our first mint will consist of 5,555 animated NFTs on the Ethereum blockchain. Each will be priced at .04 ETH and the team will mint 100 for promotional use/ partnerships. Meaning 5,455 for the community. This means we will collect 218.20 Eth.
5% goes to the Animation Artist
10% goes to the Visual Artist
8% goes to the Developers
15% goes to Project managers, Mods, and others who assisted with the project.
12% will go to the founders to pay back their initial investment to build the brand.

This means we will have 50% of all the funds (109.10 ETH) going to build this project, execute the roadmap, and make Happy Town into the first Web 3 Candy Store.

What is the Roadmap?

Phase 1:
Launch project - Build community/ Mint
Deploy Community Wallet/ Holder Giveaways
First Clothing series (holders only)
Online Candy Shop Opens (holders only)
Happy Town IRL event (Miami or Los Angeles)
Happy Town series 2 (second collection, Free to holders)

Who is the Founder/ Project Lead?

Hi I'm Zack Weinstein also known as Shekel. I have been in the NFT space for about a year now. I fell in love with the sense of community and belonging the NFT space gave me from the start. I started Happy Town to make a change in this space, bring a community together and make Happy Town the happiest place in Web 3, as well as the first Web 3 Candy Company. I want our holders to look at their NFT and smile. Bringing real world value in candy form straight to your door. I grew up in Dallas, Texas and moved to Orlando, Florida about a year ago to study Business and Organizational Leadership. My number one goal in life is to build a long lasting brand, since I was a kid I always wanted to be a leader and make a name for myself. Since I joined this space I've seen so many flawed projects, not great teams, not great execution. So I started building Happy Town in February of 2022, with the idea to create an everlasting NFT project with real world value. With lots of time and effort, the team and I are ready to launch Happy Town, and build the largest Web 3 Candy store. I plan to make Happy Town the Happiest place in Web 3 and can't wait to see where this journey takes the community and our brand.

Who else is on the team?

All of our team members will be displayed on our website - HappyTown.io