The storm is hereIn peak COVID 2021, Web3 and NFTs started taking over many of our newsfeeds. Mass media quickly labeled them as speculative assets that 16-year-old degen kids were getting rich on overnight. Yet we, as a marketing consultancy, immediately felt that something more powerful was behind these images flooding Twitter. Just as we’ve seen subcultures of sneakers, art, watches, or trading cards go mainstream, something was forming within the NFT space that led us to believe they were...