The HelloX Network is a wallet-to-wallet targeted ads and messaging platform that uses on-chain data to provide accurate message targeting.
It was 1971 when Ray Tomlinson invented and developed electronic mail. By 1993 the term “electronic mail” had been replaced by “email”. Over the next few years, America Online (AOL), Echomail, Hotmail, and Yahoo shaped the internet and email landscape. In the late 1990’s, internet use exploded, growing from 55 million users worldwide in 1997 to 400 million by 1999. However as the market potential of the internet grew, email spam from unscrupulous actors multiplied exponentially.
Today, email is a primary means of communication for many people worldwide.
The average daily volume of emails sent globally in 2021 is 122.33 billion. However, 85% of those emails are spam.
36% of spam consists of advertising.
31.7% of spam consists of adult content.
26.5% of spam is financially motivated.
Email spam costs businesses a whopping $20.5 billion every year. (Radicati Group, Nucleus Research). Spammers can send as many messages as they want to whatever email address they have.
Email providers and users have come to terms with the reality of spam — we filter it out, spam creators and bots figure out a way around it, we find a fix, and the cycle continues.
But now, we can break that cycle. Web3 paves the way for this. We can now use blockchain-wallet technology to incentivise senders to pay recipients while sending targeted messages to them, and allowing recipients to get paid for their attention.
The HelloX Network is a Wallet-to-wallet Targeted Ads & Messaging Platform that uses on-chain data to provide accurate message targeting. This secure network also rewards recipients with sender-paid messaging fees & spam-free, relevant messages.
The HelloX Network is a blockchain-secure, incentive-driven messaging platform allowing tamper-proof wallet-to-wallet communication.
Messages can be sent from wallet to wallet with a fee paid by the sender. These fees increase proportionally to the receiving wallet’s total net worth.
As a result, the message’s recipient gets paid for opening and reading the message, according to how much their attention is worth.
This means:
The sender needs to send messages that have value and are relevant to the recipient, disincentivizing spam and toxic marketing tactics.
The sender profiles a list of recipients using a database of on-chain information, resulting in recipients being presented with more relevant messaging.
The mass messaging process is simplified and effective due to the advantages of on-chain data.
In Web3, email can effectively be replaced by wallet-to-wallet communication. Any service in the Web3 “crypto” world often only needs a wallet address for signup. By providing the infrastructure to expand a wallet’s use, and an incentive-driven communication and messaging system, HelloX aims to address the following:
Spam prevention
Accurate on-chain data-based message targeting
Fair pricing based on wallet net worth
Secure, encrypted messaging
Incentivising message recipient for their attention
Incentivising message senders by allowing refunds for unread messages
The HelloX Network is a token-based wallet-to-wallet communication system that analyses on-chain data and uses an incentive-based fee system predicated on recipients’ net worth for accurate and relevant messaging. Here’s a glimpse into how it works.
Sign up by creating a HelloX Network account by linking a wallet. The HelloX Network will scan your wallet, searching through its on-chain data to create a wallet persona that lives on a ono-public database. Optionally, you can add more information like name, job title, company, etc., and verify your social media accounts to increase trust and build your reputation on the platform. Or, you can remain anonymous if you don’t want to reveal your identity. Sending Messages Let’s say you are a new NFT project that has just launched some artwork. You’re seeking to market your project in a way that is effective but doesn’t bankrupt you.
Using traditional Web2.0 digital marketing tactics has its flaws:
Time-intensive posting and monitoring of social channels, specifically Twitter, Discord, and Telegram
Low ROI on SEM marketing
Managing & moderating communication between community members
SEO tactics that often don’t result in necessary short-term gains
Investment in intrusive email and text marketing & remarketing
While these tactics still grow your project, the relatively low return on investment can handicap your project’s potential.
With HelloX Network’s wallet-to-wallet messaging interface and advanced targeting system, you have a platform that is tailor-made for Web3 projects’ needs. Here’s how you can use HelloX to send messages to grow your project’s community, advertise a specific message for likely interested people, or any other purpose.
Figure out what type of wallet holder you want to target with the message you want to send. This could be anyone who would likely be interested in reading about the message’s contents, or anyone searching for opportunities without the spam.
Search the HelloX Network’s extensive database, filtering for the desired characteristics of the wallet holder you want to target with your message.
It’s a good idea to create one or more personalised lists of wallets you’d like to target.
Identify any public lists to which you’d also like to send messages.
If desired, create a campaign: “Time-based”, “Amount-based”, or “Time + Amount-based”. Set the fee budget and/or desired timeframe you’d like the messages to remain active for engagement.
Identify the fees required to send the messages. These fees are based on the total net worth of the wallet holders being sent the messages.
Send your message or launch your campaign!
If you receive correspondence back from a recipient, any messages between you are free from fees for 60 days.
The sender’s fees incurred for any messages a recipient hasn’t engaged with will be 100% refunded.
A significant benefit of setting up your HelloX Network profile to receive messages is the ability to receive sender fees along with relevant messages — Your attention is finally valued!
This is a fantastic way to make money while learning about projects that are likely relevant to you.
You have two options: read the message or ignore the message.
When you engage with a message, it means that the sender succeeded in their efforts to gain your attention and you are paid the fee amount minus the system’s commission. Now, you have 60 days to communicate back and forth with the sender.
If you see a message in your inbox and don’t interact with it, the sender is refunded the fee amount in full.
As a token holder, this is a great way to make money on the assets you’re hodling. Just connect your large bag wallets to HelloX Network, and the fees you receive for engaging with messages increase proportionally to the net worth of your wallets.
This system also significantly limits, if not eliminates, spam that continues to plague Web2.0 email inboxes. Also, the relevancy of messages should be significantly improved through HelloX, as this system is designed for messages to reflect the assets inside your wallet via on-chain data analysis.
Once the sender sends the message, the message will be encrypted with the recipient’s wallet address. Only the recipient can decrypt and view that message with a private key. As a result, no one else but the recipient (or anyone with access to the wallet) may view the message. It is a completely secure wallet-to-wallet message transfer.
Once the recipient finishes reading the message, he or she is able to click the button “I finished reading“. Now, the system will auto generate an encrypted message with the timestamp and message details before sending it back to the sender as a notification. This notification serves as proof that the message was read by the recipient. Here the sender will make sure their message is read by the recipient without any possibility of tampering.
Next, when the recipient clicks “I finished reading”, he or she is eligible to receive the sender’s message cost. If there is no action, the message cost will be refunded back to the original sender.
Messaging costs for an individual wallet are automatically calculated through a slot system based on the wallet’s net worth. The final fee structure will be determined by a DAO*, but an example of how this works is shown below.
Everything you do on the blockchain leaves an imprint, and the collection of those imprints can say a lot about your interests and needs. By connecting your wallet to HelloX, our platform scans these imprints to create a persona of you for targeted messaging that you would find relevant or interesting.
HelloX scans your on-chain, publicly viewable blockchain data to figure out what projects you’ve invested in, how much you’ve invested, and what types of projects those are, e.g. NFT, DeFi tokens, DAOs. It looks at everything to profile your actions and create a persona.
The platform then puts that persona into a central database where it’s categorised with other personas so instead of spam messages, you are sent information that you would read and interact with.
The user connects a wallet.
The app scans & categorises the wallet’s entire on-chain data, creating a ‘persona.’
The data is stored in the HelloX Network.
Senders can search through the personas to create lists of wallets to target.
They send messages & variable fees based on each target wallet’s net worth.
Recipients read or reply to the message & receive a fee for their attention.
For messages not read by the recipient, the fee is refunded back to the sender.
One of the HelloX Network’s goals is to scan any wallet on any blockchain. Along with the ability to add multiple wallets, this system is poised to become a central hub for communication in the Web3 space, much like email is for Web2 applications and services.
Currently, HelloX Network supports wallets and assets on Ethereum, Polygon, and Binance Smart Chain. Wallets on these chains can be filtered to find specific tendencies and interests, leading to targeted messaging that transcends blockchains. Support for more chains is coming soon!
What makes the HelloX Network so powerful is its ability to categorise wallets and tag them down to what types of assets they hold, their on-chain investments, and their transaction behaviours.
The data is then integrated into a comprehensive searchable database that advertisers & promoters can use to target relevant messaging to recipients, whether it’s NFTs, DeFi projects, or the latest stablecoin staking systems.
In HelloX Network, users can connect more than one wallet to their profiles.
In the rapidly evolving world of cryptocurrencies and decentralized finance, it is not uncommon for users to hold assets across multiple platforms, each with its own wallet. The HelloX Network recognizes this trend and provides a streamlined solution through Multiple Wallet Integration, enhancing the overall user experience and delivering numerous benefits.
For example, if you have one wallet holding Polygon investments, and another with BSC project investments, you can connect both of them to your user account. This advantage is significant — the system calculates the cost of messaging based on the total net worth of all the wallets, allowing targeted recipients to receive bigger rewards!
The HelloX Network system automatically determines a campaign’s fee amount based on the target profile’s wallet net worth. Individuals can’t set their own prices, which is a good thing because the system-generated cost ensures fair messaging costs. These costs are based on the amount of attention a message may receive by users with more assets invested in their wallets.
For example, the slot system that HelloX Network uses to determine cost could look like:
Wallet net worth: $1-$10K — $1 sender’s cost Wallet net worth: $10-$25K — $2 sender’s cost Wallet net worth: $25-$50K — $3 sender’s cost
Time-based campaigns in HelloX Network allow advertisers and projects to set expiration dates for their messaging campaigns, automatically deleting the message from recipients’ inboxes based on a specific timeframe.
Besides saving the sender money, this allows them to avoid outdated information from being viewed by recipients.
For example, a project that is holding an ICO soon, and wants to tell supporters about their fundraising date can set the campaign to expire on that date. Any unengaged messages in recipients’ inboxes after that date will automatically be deleted. Fees from unengaged message fees will be refunded back to the sender. This will restrict unnecessary engagement and save the sender money.
Amount-based campaigns in the HelloX Network allow messages to automatically be deleted from unengaged users’ inboxes after the campaign’s fee budget has been spent.
This is an excellent feature for budding projects that aren’t flush with funds.
For example, a new project can set a budget (e.g. 10,000 USDT) to reach a targeted audience of any size, but all unengaged messages will be deleted once the 10,000 USDT value in fees is reached. Likewise, people who engage with the message before the budget runs out will be paid their engagement fees. Once the budget amount is reached, all unengaged messages will be deleted.
Time + Amount-based campaigns on the HelloX Network allow advertisers and projects to set both a campaign fee budget and a time limit.
For example, a new project with limited funds raising money in an ICO can set a budget (e.g. 10,000 USDT) and expiration date (e.g. March 1).
This combination of the “amount-based campaign” and “Time-based campaign” will make sure fees are still distributed to recipients until either the expiration date is reached, (March 1,) or the budget is depleted (10,000 USDT).
In this case, unengaged messages will be deleted after the date or the amount is reached.
Airdrops are one of the most exciting and anticipated delivery of rewards to asset holders of a project. On the other hand, a lousy airdrop from miscommunication on an external platform can sour that experience for the recipient and the project.
Thankfully, coordinating airdrops couldn’t be easier with HelloX Network. An Ethereum DeFi project wishing to airdrop extra tokens to existing holders can create a list of profiles with the asset. Then, direct wallet-to-wallet messages can be sent to verified asset holders with clear instructions.
Identity verification on the HelloX platform is optional — the system won’t force a user to verify him or herself. However, there are benefits for users doing this.
In some cases, to ensure that other users are the actual owners of their wallets, HelloX Network has enabled social profile verification. This is another layer of security and reassurance for both the sender and recipient of messages.
Verifying accounts and wallets through social media profiles also gives wallets and personas a face, allowing for better targeting and more relevant messaging while still giving users the freedom to keep their information anonymous if desired.
Like social media platforms, the HelloX Network allows users to stay anonymous, and hide wallets as well.
Hiding a wallet limits a user’s capabilities to receive messages and engagement fees, but we felt it was vital important to make sure users can decide for themselves how to protect their information.
By allowing senders to create their own ‘personalised lists’ of wallets from the extensive database of wallet personas, the HelloX Network gives advertisers and promoters a powerful marketing tool.
Aside from the capability to create your list, HelloX Network also provides its own public lists that are accessible to any user who plans to send messages. This includes “The top 1,000 Ethereum Holders,” “Top 1,000 NFT Investors,” and more! Check out all the public lists in the app.
A HelloX Network profile includes two types of information: user-provided information such as personal information and social profiles, and on-chain wallet data that is scraped from a wallet’s publicly viewable transaction history and asset holdings.
This extensive profiling morphs HelloX Network into an interactive experience in itself — a central hub for wallet interaction.
Some marketers want to stay hidden. Unless you create a new email address for every email message you send, it’s hard to do that in Web2.0.
Anonymity is highly valued in the HelloX Network — wallet holders have the ability to anonymise their wallets. Senders can ship messages as anonymous entities, only requiring their wallet address. Everything else stays the same, ensuring that those who want anonymity can receive it without repercussions from the system.
One-way communication is valued when sending announcements and other messages. Users can do this by selecting a message as “No Reply.” Doing so allows the sender to send out one-way messages. Replying to that message is not possible.
The “No Reply” option in HelloX Network is a feature that allows the sender to send out one-way messages without the possibility of the recipient replying. It is useful for situations where one-way communication is preferred, such as when sending announcements or notifications. When a message is marked as “No Reply,” the recipient cannot reply to it. This is a configuration that the sender can choose to apply to their messages. By using this feature, the sender can ensure that their message is delivered without the possibility of further communication, helping to streamline communication and reduce potential spam or unnecessary back-and-forth messaging.
As HelloX Network transformed from a simple wallet-to-wallet messaging idea into a central Web3 platform for communication, the system’s team recognised the value of accepting multiple tokens for payment.
Whether it’s in BTC, ETH, USDT, or another fungible token, HelloX Network allows payment of a message or campaign’s fee with any accepted currency. However, by using the system’s native currency, $HELLOX, senders receive a discount and pay less commission on fees.
While email has been the key form of communication in Web2, the next-generation medium of communication in a tokenised economy is wallet-to-wallet messaging.
The HelloX Network aims to set the standard for this messaging while eliminating potential problems through incentivization. This system provides a database of wallet characteristics, obtained through on-chain wallet analysis, and a tiered fee system to make messaging secure, relevant, and spamless.
With HelloX Network, advertisers and marketers don’t need to guess whether their messages, funds, and efforts will fall in a void with low return on investment.
The system is set to build a comprehensive, searchable database of leads that can be filtered for unique interests. Each lead is a persona created by scans of wallet on-chain histories. Instead of sending a message to many who won’t care, promoters can send highly targeted and relevant ads, saving time and money.
Many marketing services and gimmicks don’t guarantee your money back if your message fails to receive engagement — HelloX Network does!
Every token counts, so the variable fees that senders are required to include with their messages are refunded if the recipients don’t engage with the message. This is all done automatically by the system to ensure the security of your funds, and an environment where you can experiment with what messaging works best with your outreach strategy.
A wallet’s on-chain data, including transactions, assets, and ratios of holdings, form a unique picture into the token interests and strategies of the wallet’s owner.
HelloX Network stores this valuable information in a trustless database filtered by interests and net worth to allow a marketing strategy with better targeting. This on-chain analysis is primed to revolutionise the Web3 marketing landscape.
One of the strengths of Web2 was the comparative ease of building a secure database by gatekeeping information in one area. However, a centralised database also is easier to attack and prone to purposeful or accidental human error.
That’s why HelloX Network’s centralised database is accessible to no one but the user who the message is meant for — ensuring that the data is secure from bad actors and human mistakes. Senders and recipients can rest assured that their messages won’t be seen by any other person.
The HelloX Network rewards attention by setting a tiered fee structure for marketers sending messages. The sender-paid fee is awarded to the message recipient if the recipient engages with the message, giving the message attention. Otherwise, the fee gets refunded to the sender.
It doesn’t matter if your spam filters are on — you’re bound to encounter irrelevant and annoying spam in your email inbox. Email systems try to reactively block these messages instead of proactively disincentivizing them.
HelloX Network prevents spam by requiring payment for sending messages. The sender’s fee disincentives marketers from sending mass messages by placing a cost on campaigns.
Also, the system’s reliance on individual wallets’ on-chain data provides critical information for advertisers and marketers to effective targeting without guesswork.
The beauty of Web3 products is the significantly reduced operating cost, allowing more value to be transacted. The same can be said with the HelloX Network.
The commission cost and platform fees in HelloX Network are determined by the DAO (Decentralized Autonomous Organization), which is governed by the $HELLOX token holders. This means that the commission cost is set by the community, ensuring that it is fair and reasonable for both users and advertisers.
In addition, the commission cost is kept low in HelloX Network to encourage more users to engage with messages and to make messaging campaigns more affordable for advertisers. This is a key feature of the platform, as it incentivizes more people to participate in the network, leading to increased engagement and growth.
By keeping the commission cost low, HelloX Network is able to create a more accessible and inclusive messaging platform that benefits everyone involved, from individual users to large advertisers.
Growing adoption of cryptocurrency: The cryptocurrency market is projected to reach $5.5 trillion by 2026. HelloX Network is well positioned to benefit from this trend as a blockchain-based messaging and advertising platform.
Growing messaging and advertising market: The global messaging market is expected to reach $129.5 billion by 2025, and the global digital advertising market is expected to reach $526 billion by 2024. HelloX Network can tap into both of these markets, providing a unique value proposition for senders and receivers of messages.
Cryptocurrency advertising market: Spending on crypto-related ads is projected to reach $1 billion by 2022. As a platform that facilitates crypto advertising, HelloX Network can capture a portion of this market.
Growing targeted advertising market: The global targeted advertising market is expected to grow from $12.8 billion in 2018 to $24.6 billion by 2023, with a CAGR of 14.6% during the forecast period. With its ability to target wallet holders based on on-chain data, HelloX Network can tap into this growing market for targeted advertising.
Consumers demand for personalized experiences: According to a survey by Epsilon, 80% of consumers are more likely to do business with a company if it offers personalized experiences. HelloX Network can offer targeted and personalized messaging experiences to users, demonstrating the potential for the platform to tap into the growing digital advertising and blockchain markets.
We as a team, we’re incredibly excited about the potential of the HelloX Network. With its innovative approach to incentivized, wallet-to-wallet messaging and advertising, we believe this platform has the potential to revolutionize the way people communicate and interact online. By harnessing the power of blockchain technology to enable secure, spam-free messaging, while also providing a new way for businesses to reach targeted audiences, we think the HelloX Network could be a game-changer in the world of digital communication. We can’t wait to see what the future holds for this exciting new platform!
To learn more about HelloX Network, follow us on our social media platforms. We regularly update our community with the latest news, updates, and developments regarding our wallet-to-wallet incentivized messaging platform. You can also engage with us and join the conversation on our social media handles. Feel free to reach out to us with any questions or feedback, and we’ll be happy to connect with you.
Social links: Website | Twitter | Telegram | Discord
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