Learning from a Shiba Inu

This is not the typical project I would cover, but I felt the need to quickly document my findings as its marketing was super on-point!

I don’t usually get excited about NFT collections (I mean Defying_NFTs doesn’t have a nice ring, does it?) — but I felt that the team did an amazing job in building awareness and excitement in its community.

Marketing is universal.

Okay, I’m slightly biased towards Shiba Inus as I have one in real life. But hey, DogeCola is really one of the cutest Shiba NFT collections I’ve seen.

What is Dogecola?

It is an ecosystem encompassing a token, Defi, an NFT collection, and a soft drink. Yes SO COOL right??

Dogecola was inspired by Dogecoin, which was a meme coin (cryptocurrencies that are inspired by memes or jokes) made famous by Elon Musk.

NFT collections are assessed differently from coins and TLDR, their value is derived mostly from their community and utility.

Good NFT checklist here (got it from this Youtuber Max Maher I believe!): https://docs.google.com/document/d/1gBvcjITKCgILlz0TNAHRCO1D6AsH36ayZYc0HZWeC-o/edit

In other words, marketing is a key piece in building value here.

Personally, I felt DogeCola had a really interesting marketing strategy that would bring newbies on an adventure.

I’ll look at it in the marketing funnel/customer journey lens to glean the best practices and document my own personal journey. Won’t talk about retention here as we are currently pre-launch!

1/ Incredible product/art

This is the key building block — you must have an aesthetic product. And they nailed it. Look how cute they are!

Plus they are recognizable icons: A Shiba Inu and a Cola (including a REAL one you can buy on Amazon too! )— which leaves a firm impression as it is the first of its kind. At least for me, a Shiba Inu and Coke Zero lover.

Thought their caption for the drink was pure genius too — Everyone wants a taste of the mooooooooon (elicits “I can buy 100 yachts now” feelings of pure, unconstrained joy).

I guess another great aspect of the product design was its utility — where

1/ basically you get recurring dividends every month

2/ unique use case of getting drink discounts and even more chances of winning more DogeCola NFTs! (Drink holders can win the NFTs)

My favourite was Snoop Doge.

Learning Point: Great product and design will be the fundamentals of the marketing funnel.

2/Attention-Awareness

Learning point: Iconic designs in iconic places — this is exactly what made it go viral.

3/Interest — Lead Gen

Learning point: Inspire FOMO and have calls to action on your main communication channels

4/Desire — Lead Nurture

Learning Point: Rewarding your community members to engage can kill 2 birds with 1 stone. Make it easy to engage and get rewarded.

5/Action-Conversion

Learning Point: Remind the community what they are there for — tease the product reveal. Make it relatable. Overdeliver.

All in all, their marketing strategy got me really excited about the launch and hopeful I’ll make it to the whitelist. So I felt they planned, and executed it really well.

Hopefully, I remain the funniest member in the group and I can get a cute little Shiba!

Not financial advice. Honestly, I don’t think I gave any — I’m just a Shiba Inu and Coke Zero lover.