Hi friends , 

Happy Thursday! 

There’s been a ton of talk – in ecommerce, media, SaaS, and web3 – about the importance of community. There are far fewer actual examples of building community-first in a way that translates into real metrics. Glossier comes to mind as a good example of a similar idea, content-to-commerce, and many companies build strong communities within their customer bases, but starting with the community is rare.