Higher Market needed more than just a logo -- it needed a creative system. In this piece, we break down the structured yet flexible framework that defines the brand’s visual identity, tone, and design philosophy -- a blueprint for consistency without limiting creativity. The Market is always open.

Higher Market is more than a shop -- it’s a brand within the Higher ecosystem, built to celebrate makers, share their work, and bring the ethos of Higher into tangible form. In this piece, I break down the structured approach behind building Higher Market, how it fits into the broader network, and why branding with intention matters. The Market is always open.

Higher Market is back—reintroducing our vision, our story, and what’s next. Built by Genuine Jack and shaped by the Higher community, Higher Market is more than merch—it’s a platform for makers, a hub for creativity, and a bridge between digital and physical worlds. As we gear up for the Season 1 relaunch on February 25, we’re sharing our journey so far, why we started, and where we’re headed. The Market is always open—join us