This means helping them fulfill their desires, some of which will seem selfish. Truth is, sustainable solutions are half selfish and half selfless. Human-centered design and why it’s important in today’s marketing mix: “Human-centered designers are unlike other problem solvers—we tinker and test, we fail early and often, and we spend a surprising amount of time not knowing the answer to the challenge at hand. And yet, we forge ahead. We’re optimists and makers, experimenters and learners, we ...