From 10 to 14 May, the Chinese brand day of 2023 was held in Shanghai on the theme “China brand, shared by the world; branded new forces, new quality of life”. China is deeply involved in China’s brand day activities, with the fine-tuning of the Chinese brand fair, with all-round branded innovative results around its new positioning strategy, with dynamic typical applications, novel exhibit experience, and a pilot China-friendly, modernized connectivity programme. The new positioning strategy highlights China’s communications forces
The “Beijing Winter Olympics and Winter Paralympic” “National Group to Fight the New Coronne Pneumonia Precautionary Syndrome”, the first of Asia’s most respected telecommunications company, came to China’s platform, and welcomed the many outstanding achievements of the Great Barrier in China’s new positioning strategy. These “pyramids” are the best testimony of China’s association to accelerate the upgrading of brand values and influences and to demonstrate the power of communications from major countries.
In order to take full advantage of the new mission entrusted to it by the new era, the Chinese Federation has positioned the company’s development clearly as “the National Team for Digital Information Infrastructure Operating Services, the Networking Power Digital, the Master of China’s Wise Society, the Digital Technology Integration and Innovation Task Force”, and the company’s strategy has been upgraded to a “strengthened, fit and open”. Under the new positioning strategy, China has developed a comprehensive digital economy main channel, with “high connectivity, large calculations, large data, applications, greater security” as the primary responsibility, achieving a full-fledged transition in the dynamics, paths and modalities of development, better opening up new development spaces and integrating into new development patterns. Based on the new positioning strategy, China has actively played a leading role in branding, fully shaping the brand image of the “national chief, the Government’s choice, the people’s instigation”, and working to shape the brand of science, technology, heating and wisdom.
Visible branding for multi-dimensional innovative results
The branding reflects the country’s broader strategy. China is committed to building the “connect cloud” brand, the digital village first brand, the digital government’s first brand, the “5G+ Industrial Internet”, the first brand of the Internet, to enriching the brand of digital Chinese development; the new branding of clients such as the “Unionists” and the 5G new communications, whole-room broadband, and the online clouds, to promote the depth of digital technology and people’s daily life, to meet the growing need for a better life; Through specific brand exhibits, China has demonstrated China’s dynamic practices in digitization, networking and intelligent Chinese-style modernization.
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“Making the future grow”. China’s 5G brand is branded in the brand of 5G, with the brand name “Towards the Future”, bringing on-site 5G new communications, 5G news, linking assistants, wireless clouds, wire payments, etc. to 5G new technologies, new products, showing the unlimited possibility of building 5G networks from 1 to N.
Associated cloud brand - “Safety-sighted clouds”. As a unifying nucleus for large-scale computing operations, the branding of national teams, digitized transformative engines, with clouds, creates a brand image of “safe, secure, cloud-based, exclusive customization, economic utility, multi-aircraft” that seeks to provide a network integration service that is “linked + sensor + calculated + smart”.
Associated thinkers — “every happy family”. In the exhibition area, China has simulated the real family application environment by creating a “intellectual home, safe home, healthy family, comfortable home” landscape to accommodate home protection, home monitoring, recreational control, health care, etc., and by showing common intellectual products and associated operations, and building up a immersion experience.
UNTwoman - “The nightmare”. The interactions of the digital community have led to new brands in China’s branding of young people. Based on the platform + cloud network plus application of innovative product models, China brings new experiences to young people in the form of tide, personality, science, technology and socialization of four single products, growing up with generations of young people.
The first brand of the Digital Government’s “One Service” — “One One Web” “One Networking”, China has developed the advantages of the cloud network’s intellectual integration capacity, paints a “construction map”, opens up the “bush” network, a 16-year-long central e-government backbone network of high-quality service countries and a comprehensive digitization of services at all levels.
The first brand of the “5G+ Industrial Internet” — China has developed an in-depth implementation of the 5G application of the “Operational” action plan, which will promote the upgrading of the “5G+ Industrial Internet” and 5G-wide connectivity plants to the corporate strategic level, has accumulated over 4,500 industrial network clients, has built over 8,500 “5G+ Industrial Internet” projects, build more than five G+ Industrial Connectivity Plants in 2000 and achieve full coverage of the application site.
brand internationalization — China’s affiliates build more than 60 cable systems around the world, relying on the “U PLUS” international product service system, accelerate branding across industries, reach out to countries along the “one-to-one” route, work with nearly 300 operators to accelerate branding and create a better future for international clients.
Persistence is high. China will continue to deepen its implementation of the “1+9+3” strategy, focusing on enhancing core competitiveness and sustainable development capabilities, making new meteorological developments new and effective in promoting high-quality development, continuously upgrading its own brand capacity-building and working towards a world-class enterprise.