After this tiktok, 2022 will continue to increase the commercialization of local life, paying for knowledge online and interest business. The corresponding tiktok is the same city, learning and shopping mall modules. For the jitter, it needs to keep the basic video of short video while attacking tiktok, so as to prevent the backyard from catching fire.

Author / author of Caijing Tianxia weekly Zeng Guang He Chang

Since November 2, 2021, the last more than 120 days, byte beating has been the largest organization adjustment, and the tiktok is one of the biggest protagonists, and the change is most obvious.

Tiktok learned that the trembling sound will continue to increase the commercialization of local life, paying for knowledge online and interest business in 2022. The corresponding tiktok is the same city, learning and shopping mall modules.

At present, the weight of live broadcast goods in e-commerce has decreased. Tiktok tiktok has been cancelled since November 2021, and the entrance to live home on the home page of the jitter client has been cancelled. Now, if you want to enter the live broadcast room, you can only enter the tiktok and the attention through the search column except by recommending the natural brush to the flow.

A tiktok commercial department revealed to the financial world that the main categories of jitter are three agriculture and universal knowledge. Tiktok shook up tiktok and fans rose 19 million in late 2021. The rural themes are becoming the new favorite of the jitter.

Last November, byte jumping accelerated the jitter, and tiktok and watermelon video were blended with three traffic contents. Tiktok tiktok has learned that some of the people have been joined in the video team of watermelon, and the team will take up the strategy of video in the jitter. According to another source, since April 2022, tiktok, the head of the voice operation in 1992, will be the head of watermelon video. Ren Li Feng, the video leader of the original watermelon, has been transferred to the Pico Department of the VR integrated machine manufacturer, which was bytes beat.

Meanwhile, the tiktok layout of the local life will be the biggest variable in 2022. Han Shangyou, the head of the business, has a good reputation in the byte beating, and is also the head of the tiktok live broadcasting business. Han Shangyou, a near jitter local life business, told the financial world weekly that Han Shangyou could take the lead from Seven, the original local business leader, who was also aware of the ability of the tiktok leadership to combine both the B and To C capabilities, which is crucial in the local life service.

More complicated quiver tiktok

With interest recommendation, tiktok once grasped the password of growth. As early as 2020, DAU quickly broke through the 600 million mark. But tiktok is also tagging “kill time machine” and “over entertainment”.

In 2020, when the tiktok layout of the electricity supplier business was also evaluated by insiders, the over entertainment products were hard to shake the electricity market because people had difficulty in establishing the consumer mentality here.

But from the development of interest business, to the content of three rural areas, tiktok and local life services, the consumer’s mind about the use of the jitter is changing.

One user tiktok said that during the Lantern Festival this year, she had been searching for the best Lantern Festival in Beijing to master relatives. Below the video is the commodity group purchase link, so she naturally completed the consumption.

Group purchase order page diagram / provided by respondents

Tiktok is also finding that more and more friends are starting to group purchase through the jitter. Once, she and her colleagues tiktok into a Cantonese restaurant. “I just opened to see if there was any discount for the US group. My colleagues asked me how to use it without trembling.”

Obviously, the group purchase and talent store exploration videos with greater discounts as the core have played a vital role. Tiktok, a long-time concern for the trembling voice, said that the advantage of the voice carrying local life business is short grass planting tiktok and fast order. In the process of watching the short video, users enter the store exploration video, so as to buy group purchase tickets and search business services. After one order is completed, they return to the information flow to continue browsing, which is a very smooth closed loop.

Not only in the local life field, but after the right to tiktok, the function of short video is improving, which provides support for the continued service of the voice.

The MCN agency in the jitter ecosystem says that the double 11 tiktok can be regarded as a watershed in the 2021. “During the double 11, it was too voluminous. The live broadcasting room was fighting for low prices, so there was no profit margin.” This also allows the MCN organization to reduce the proportion of its own live video delivery business and increase the strength of short video delivery business. Coupled with the impact of the follow-up anchor tax investigation event, most people in the industry have reduced the frequency of broadcasting.

According to Caijing Tianxia weekly, the importance of the whole live broadcast sector in byte beating is degraded in 2022. At the beginning of the year, when the “sweep” was just launched, the market mostly interpreted it as a temporary revision of the spring festival activities. Now that the Spring Festival has ended for a month, the “live” entrance still hasn’t returned.

Tiktok tiktok has observed that the entrance frequency of the live streaming is decreasing, and the popularity of the live broadcast of the sound of the sound is almost over.

As tiktok’s tiktok for many years, Xiao Guan recently found that he had seldom been able to brush his voice to the live broadcasting room with goods. Tiktok tiktok tiktok is the first batch of users who have been able to live with the mobile phone. Luo Yonghao made the first order and bound the jitter in April 2020, and then bought sneakers and cell phone shells from the live broadcast.

Tiktok officially launched a new version of the live broadcast entrance plan before the Spring Festival, but it has not been formally launched in the grayscale test. According to the source, there are several different tiktok schemes in the test. Users who hit the test may see different solutions according to the different uid (user identity). The source also mentioned that the new scheme will probably put the live broadcast entrance under the same city module and enter through some operation switching. Compared with the previous direct access to the live broadcast square from the upper left corner, the entrance of the new scheme has become deeper.