In short, how do you "go to market" and convince potential customers to spend their money, time and attention on your product or service? In the age of web2 - the internet age defined by large centralized products/services such as Amazon, eBay, Facebook and Twitter, where the vast majority of value is attributed to the platform itself rather than the user - the response of most organizations to sales and marketing The team invests heavily as part of a traditional go-to-market (GTM) strategic ...