Icebreaker

Apr 14

Be seen, not sold. Privacy-centric marketing that puts user needs first

Icebreaker is building a modern model for digital marketing that promotes user owned data.For nearly a decade, I led product at Google for some of its most advanced marketing and measurement products. This included measurement of over $100B in revenue, growing products from nothing to millions of users, and leading an Ads-wide transformation from 3rd party to 1st party data, which I began advocating for shortly after joining in 2013. Now, another data transformation looms, but few see it comi...

Icebreaker

Jul 21

Rethinking token incentives for consumer adoption

As the former PM for consumer trading at Coinbase and a long time points maximizer, I've spent hundreds of hours thinking about incentives. This is a short post introducing a heuristic framework to help us graduate toward more potent and durable incentive systems that will be helpful for consumer adoption. The Problem: The current incentive systems for many applications and ecosystems in crypto, specifically governance token rewards, mining, and airdrops, are naive and will not extend to...