Icebreaker is building a modern model for digital marketing that promotes user owned data.For nearly a decade, I led product at Google for some of its most advanced marketing and measurement products. This included measurement of over $100B in revenue, growing products from nothing to millions of users, and leading an Ads-wide transformation from 3rd party to 1st party data, which I began advocating for shortly after joining in 2013. Now, another data transformation looms, but few see it comi...

Icebreaker is building a modern model for digital marketing that promotes user owned data.For nearly a decade, I led product at Google for some of its most advanced marketing and measurement products. This included measurement of over $100B in revenue, growing products from nothing to millions of users, and leading an Ads-wide transformation from 3rd party to 1st party data, which I began advocating for shortly after joining in 2013. Now, another data transformation looms, but few see it comi...

In a world where data was craved and sought, Third parties hawked and traded, a wild free-for-all bought. A trove of details, cookies exchanged, And we, the users, felt our privacy estranged. Second party data, a bit more refined, Mutual agreements, a data-sharing find. A lesser-known cousin, more honest it seems, Yet no hero of privacy, as it still peeks at our dreams. First party data, with consent not so clear, When we visit websites, cookies stealthily appear. Still in the shadows, they h...

In a world where data was craved and sought, Third parties hawked and traded, a wild free-for-all bought. A trove of details, cookies exchanged, And we, the users, felt our privacy estranged. Second party data, a bit more refined, Mutual agreements, a data-sharing find. A lesser-known cousin, more honest it seems, Yet no hero of privacy, as it still peeks at our dreams. First party data, with consent not so clear, When we visit websites, cookies stealthily appear. Still in the shadows, they h...

I’m a teapot

I’m a teapot