From bustling Twitter bubbles, frenzied Discord servers and crypto conferences, Web3 evangelization has hit peak enthusiasm, to such an extent that it’s increasingly difficult to distinguish genuine obsession from facetious parody. But as crypto - with its insatiable appetite to take over the world - sets its sights on the creative sector, the response from the art, marketing and media crowd has been less enthusiastic. They stand by the sidelines, battling a complex emotional cocktail: equal ...