Trade shows can be a major investment for businesses—from booth setup and staffing to marketing and travel. But how do you know if it’s all worth it? The answer lies in calculating trade show ROI (Return on Investment). Whether you're new to events or just need a refresher, this beginner’s guide will walk you through what ROI really means, how to calculate it, and how to make smarter decisions with real-world examples. What Is Trade Show ROI? At its core, Trade Show ROI measures the return yo...

Trade shows can be a major investment for businesses—from booth setup and staffing to marketing and travel. But how do you know if it’s all worth it? The answer lies in calculating trade show ROI (Return on Investment). Whether you're new to events or just need a refresher, this beginner’s guide will walk you through what ROI really means, how to calculate it, and how to make smarter decisions with real-world examples. What Is Trade Show ROI? At its core, Trade Show ROI measures the return yo...