Some industries evolve over time. Others are born from scratch, when technology finally enables what was once impossible. Sport, as we know it, has lived for centuries in the physical world. Digital technology surrounded it, amplified it, but never truly changed it. Because until now, real sport could not exist in digital spaces. You could watch it. You could play simulations with a controller. But you couldn't move, sweat or compete with your own body. Virtual reality changes everything...