Imagine grabbing a bottle to pour a drink and knowing that the success of that brand will directly, financially, benefit you and the Bar Community. That’s our goal.

IndustryNight is a new spirits company and hospitality membership that allocates all profits toward supporting the creative endeavors, wild ideas, and career progressions of the bartender community.

Bartenders are the building blocks of a trillion dollar industry, and as they raise empires for the big brands, they’re often stuck on the ground floor without their own way up.

IndustryNight was created to be a circular-economy, where bartenders, the gatekeepers of industry, can help grow a brand that reinvests all profits back to supporting the very same community.

The skills of bartenders extend far beyond the ability to make a great drink. Bartenders are community builders, event planners, and cultural curators. And outside of the bar…they are artists, musicians, designers, entrepreneurs, marketers, engineers, scientists, educators and Ph.D holders.

IndustryNight is where we leverage the community’s collective expertise to build opportunities for all of us to thrive.

IndustryNight is both a beverage brand that will launch a portfolio of spirits, as well as, a hospitality membership that allows members to submit proposals to fund their own creative projects, partnership ideas, or even sub-businesses, and to vote on the submissions of other members. All projects are funded by profits from the spirits brand.

Acting as a circular economy, each member project funded by the spirits brand provides a new storytelling opportunity to spread the word, helping the brand and community grow, and allowing us to support even more member projects.

As big brands hire big agencies for their marketing, IndustryNight will turn to our own community to tell our stories, throw our parties, film our ads, and run our business.

The hospitality industry is broken. It’s built on the backs of a bar community that doesn't get nearly the recognition or compensation they deserve.

While IndustryNight can't fix the whole system, we have the opportunity to create an incubator for a wide range of bartender led creative and businesses endeavors, finally getting bartenders their fair share, and showing the world just how talented the people pouring the drinks really are.

This is not a fantasy long-shot idea, this is far more accessible than it feels.

We are at the forefront of a new era of community funded and managed organizations, and unlike the questionable goals of groups that have raised money to buy the Constitution or simply a block of metal, we are buying a spot at the table of the industry bartenders helped build.

First we grow the community, then we grow the brand, then we grow the community.

To stay up to date on what comes next, follow us on Instagram at @_IndustryNight.