So, I tried to start up. It failed. I wrote about it all in my last post here. (If you read only of these posts, read that one). I’ve often been asked the questions “Why? Why do you think it failed?” and “What did you learn?” I don’t think our failure or learnings were extraordinary or even very different from the thousands of startups that fail every year. But, I recently learnt that that doesn’t make them less important. So, here goes:1. Distribution/ Go-to market is EVERYTHINGThe Product w...