Television has evolved from bulky analog boxes to ultra-thin smart displays connected to global streaming platforms. Yet the real transformation is only beginning.

Television has evolved from bulky analog boxes to ultra-thin smart displays connected to global streaming platforms. Yet the real transformation is only beginning.

Introduction Understanding how consumers adopt new products and ideas is essential for building successful marketing and innovation strategies. While early adopters and innovators often receive the most attention, a significant portion of the market adopts change much later. This group is commonly explained through the late majority definition, which plays a crucial role in determining long-term product success and market saturation. Businesses that overlook the late majority risk missing out...

Introduction Understanding how consumers adopt new products and ideas is essential for building successful marketing and innovation strategies. While early adopters and innovators often receive the most attention, a significant portion of the market adopts change much later. This group is commonly explained through the late majority definition, which plays a crucial role in determining long-term product success and market saturation. Businesses that overlook the late majority risk missing out...