I spent my early years as a specialty coffee internet micro-celeb in the early 2000s tumblr era, and helped facilitate a new global wave of coffee consumption, preparation, and service style, ushered in by one of the major third-wave pioneers. Reflecting on that era of the internet & how I ran the company’s instagram in the early days helped me realize how web2 and third wave coffee combined to make a perfect storm for seeding content on these new platforms.This machine was a special prototyp...

I spent my early years as a specialty coffee internet micro-celeb in the early 2000s tumblr era, and helped facilitate a new global wave of coffee consumption, preparation, and service style, ushered in by one of the major third-wave pioneers. Reflecting on that era of the internet & how I ran the company’s instagram in the early days helped me realize how web2 and third wave coffee combined to make a perfect storm for seeding content on these new platforms.This machine was a special prototyp...