Most people go about their lives doing things out of necessity. We go to work and pay our bills. But while we all need a livelihood, some people thrive and others not so much. What’s the difference between these people? This week I started (and finished) Find Your Why by David Mead, Peter Docker and Simon Sinek. All the way back in 2009, Simon Sinek presented his ‘Start with Why’ speech at TED and made an astounding observation - great leaders all communicate and lead in the same way. He expl...