You have a brand logo, you have a social media account, perhaps you have a person producing content on your team reacting to announcements and news on a daily basis. This approach will only get your brand so far. You need to allocate time and resources to create a strategy that will produce results and not just keep the team busy on a content treadmill, below is a summary of where to start.Target audience: Understanding the demographic, psychographic, and behavioral characteristics of the tar...