Let’s Face It: The majority of press releases about cryptocurrency BadYes, I did say it. Most likely, you’ve read some of them. It’s the kind that, halfway through, make your brain stop working. For example, “XYZ Chain is proud to announce the launch of its decentralized platform leveraging cutting-edge technology. Too ambiguous. Too conceited. No actual meat. You cannot afford to make a mistake with your press release if you are a Web3 founder, PR manager, or even just a community moderator ...

Let’s Face It: The majority of press releases about cryptocurrency BadYes, I did say it. Most likely, you’ve read some of them. It’s the kind that, halfway through, make your brain stop working. For example, “XYZ Chain is proud to announce the launch of its decentralized platform leveraging cutting-edge technology. Too ambiguous. Too conceited. No actual meat. You cannot afford to make a mistake with your press release if you are a Web3 founder, PR manager, or even just a community moderator ...

Why Web3 Needs Better PR ?The future is being built in Discord servers, GitHub commits, and DAO forums. But too often, the world hears about it after it’s too late—or worse, only when something breaks. In Web2, PR is about press releases and click-throughs. In Web3, PR is about:Narrative control in volatile marketsCommunity alignmentOn-chain reputationWhat’s Broken with Traditional PR?Most legacy PR firms don’t get Web3:They pitch to traditional journalists who don’t understand tokenomics.The...

Why Web3 Needs Better PR ?The future is being built in Discord servers, GitHub commits, and DAO forums. But too often, the world hears about it after it’s too late—or worse, only when something breaks. In Web2, PR is about press releases and click-throughs. In Web3, PR is about:Narrative control in volatile marketsCommunity alignmentOn-chain reputationWhat’s Broken with Traditional PR?Most legacy PR firms don’t get Web3:They pitch to traditional journalists who don’t understand tokenomics.The...

Are You Ready to Go Public with Your Token—But Unsure Who Should Tell Your Story? In the fast-paced world of Web3, first impressions matter. A successful token launch can catapult your project into the limelight, while a poor one can bury it in obscurity. This makes public relations (PR) a critical pillar of any token launch strategy. But should you trust a PR agency, or handle everything in-house? If you’re wondering, "Launching a crypto token? Explore the benefits and drawbacks of using a P...

Are You Ready to Go Public with Your Token—But Unsure Who Should Tell Your Story? In the fast-paced world of Web3, first impressions matter. A successful token launch can catapult your project into the limelight, while a poor one can bury it in obscurity. This makes public relations (PR) a critical pillar of any token launch strategy. But should you trust a PR agency, or handle everything in-house? If you’re wondering, "Launching a crypto token? Explore the benefits and drawbacks of using a P...