Happy Friday NFT fam! We hope you have all had a great week so far. It’s time to celebrate the weekend in NFT style. So, without further ado, below are this weekend’s metaverse NFT events highlights in Decentraland.

PUMA LAUNCHES ITS FIRST METAVERSE RIVALING NIKE

Puma sent out a press release to all major publications announcing the launch of Black Station. The digital space will be “a dynamic destination to visit” where fans of Puma will be able to interact with their favorite brand.

According to Adam Petrick, the brand’s Chief Officer, nearly two decades ago, the Black Station has been a hub for innovative designers and a place where Puma could showcase its newest, futuristic designs.

Now, they’ve revived the website giving it a new, Web3 makeover.

The consumers’ attention span is continuously decreasing. In order to stay ahead of their competitors, brands need to be creative and boundary-pushing. Puma has taken on this challenge by diving into the Metaverse.

Heiko Desens, Puma’s Head of Innovation, stated that the Metaverse has no restrictions, which means that its designers can create original designs that are out-of-this-world.

WHAT DO SNOOP DOGG, JAY Z, AND SWAE LEE HAVE IN COMMON? THE METAVERSE

HOSTING VIRTUAL CONCERTS

It seems that the most recent trend is to hold concerts in the Metaverse. Ariana Grande and Travis Scott have both held in-game concerts on Fortnite. Attendees could move around the venue during Travis Scott’s concert, watched by 12.3 million live viewers in the Metaverse, which contributed significantly to the performance’s futuristic vibe. And during Bieber’s concert in conjunction with Wave Technology, the crowd was encouraged to engage in conversation with him during the entirety of the performance.

Paris Hilton, a well-known investor in cutting-edge technology, states in an interview with Reuters that she has been working for the past year to replicate her luxury lifestyle to share with her followers on her virtual island. The Roblox virtual island’s inaugural party was hosted by the model, DJ, and businesswoman. Users can fly a jet, ride a jet ski, and visit a recreation of their home in the Paris World area, in addition to listening to the DJ set and making new friends. Virtual island owners include other stars like Tennis player, Ava Ivanovic and footballer, Marco Verratti, and Snoop Dogg who reportedly plans to construct a replica of his real-world home in The Sandbox.

METAVERSE KARAOKE

Lady Gaga, as well as the bands, Green Day and Imagine Dragons, came up with another model for providing interactive content to their followers. Beat Saber is a virtual reality game that takes place in the metaverse and allows players to play instruments and sing songs by their favorite artists. These artists have released new music packs for the game so their fans can perform select music in-game.

MAKING INVESTMENTS

Roc Nation reportedly invested in SENSO of Sensorium Galaxy. It has been hypothesized that the project would result in the creation of a digital metaverse that will integrate blockchain and cryptocurrency technologies with virtual reality. Also, alongside Nas and Gunna, Lil Baby made his first foray into the metaverse by contributing $60 million to the Series A fundraising round of a company that makes investments in metaverse real estate. Swae Lee is now the Chief Executive Officer of a “Mafia Metaverse” platform, known as SYN city.

M&M RELEASED NFT INSPIRED CANDY BARS

According to the press release, M&M plans to release candy bars with BAYC (Bored Ape Yacht Club) and MAYC (Mutant Ape Yacht Club), with NFT art printed in every chocolate bar.

There’s a planned release of 4,000 limited-edition boxes of candies. The release will be categorized into two specific tiers:

The first batch features 3,900 brown celebratory bars

The second one consists of 100 premium gold bars wrapped in white and gold foil.

Inspired by NFTs and their way of cataloging individual pieces, the premium bars will be individually numbered from 1 to 100.

And that’s not all; Mars will also produce 6,000 gift jars and key cards, which they’ll use to promote their project among the members of the NFT community online.

The president of Mars Wrigley Global, Jane Hwang, said in the press release that the company is trying to meet its consumers’ needs by innovating how they interact with its brand.