We are now living in the era of noise. The era of welcoming every piece of information, distraction, entertainment, escapism. How can your story be heard?The misunderstanding.The fact that you created, crafted, invented a product, an idea, a company, a solution, doesn’t mean that it ends there. No matter how hard you are going to adapt to the tools, the social media frameworks, techniques, tactics, practices. This is not enough. And there is a very huge misunderstanding by the most. Most of u...