Signal resurfaced this incredible playbook from Rafa this week for web3 creators. According to Rafa, creators and content producers are no longer just publishing content to optimize advertisement and sponsorship revenue. Instead, creators are nurturing new communities and coordinating them through blockchain tools. He outlines a step-by-step process to cultivate community and create media around your brand, funding the community, and engaging your community. The playbook finishes with some key tools and examples of how the playbook has been implemented across various communities. This is probably the most in-depth, on-point explanation of the “web3 creator” out there today, and there’s no surprise who the author is.

More detail via Rafa’s notion.

Signal resurfaced this incredible playbook from Rafa this week for web3 creators. According to Rafa, creators and content producers are no longer just publishing content to optimize advertisement and sponsorship revenue. Instead, creators are nurturing new communities and coordinating them through blockchain tools. He outlines a step-by-step process to cultivate community and create media around your brand, funding the community, and engaging your community. The playbook finishes with some key tools and examples of how the playbook has been implemented across various communities. This is probably the most in-depth, on-point explanation of the “web3 creator” out there today, and there’s no surprise who the author is.

More detail via Rafa’s notion.