Web3 isn't "bridging the gap"

Web3 isn't "bridging the gap". Web3 is deep down the gap. Crossing the chasm will lead to mainstream adoption. I'd like to thank Nabeel Khan for the wonderful recommendation of a book called Crossing the Chasm by Geoffrey Moore. Moore shows how a company crosses the chasm between early adopters and the early majority. Reading the book made me think more of web3 as a whole than my personal company. His analysis made total sense to me. These are the two types of people on both sides of the chasm: Early Adopters A minority of tech enthusiasts that start adopting the technology. The value proposition is partial, and the UX might be lacking. But the vision is new and innovative. "Let me get my hands on this new and shiny technology" Early Majority The bulk of the market volume. Looking for a working product with a clear value proposition. Need social proof from established entities to get started. "Let me see the big movers get in, and then I'll give it a try". Right now, web3 is used by early adopters The tech is new and innovative. But the UX is clunky, and the value propositions are debatable. How can web3 be adopted by the early majority? Based on Moore's book, it will take a D-day invasion Target the point of attack Define a niche area where the problem is clear. Find a solution with a clear value proposition. Try to make that niche as accessible as possible. Example: Concert tickets using NFTs. Assemble the invasion force Use the Whole Product Concept to understand the big picture. What tools are needed to get this new technology implemented in our point of attack? Having marketing materials isn't enough. Neither is an MVP. Having the tools to deliver a solution that solves the niche market's problems. Example: Selling concert tickets using NFTs needs: easy wallet opening, funds used to buy the tickets, a mobile app to show the ticket, and a way to scan the ticket at the venue. All these need to be ready when crossing the chasm

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