Do you associate an event’s success with how good the music selection was?

Do you remember the time and place you discovered your favorite songs?

Do you add the music you hear out in the world to your own personal playlists?

Have you attended an event where the music was so amazing it resonated deeply within you?

How often do you bond with others over music?

How excited do you get when you discover new music or rediscover past favorites?

Have you ever had the lyrics or a beat to a song stuck in your head? (especially after going grocery shopping at Trader Joe’s)?

Do you remember how an event makes you feel?

Do you find yourself constantly exploring and experimenting with sound?

If you’re a human with a beating heart and oscillating breath, it’s likely you’ve answered yes to at least one of the above questions…

“Sonic Curation” is a term I’ve been using since 2012 when I began DJing and curating playlists for various events and experiences. Sonic Curation communicates an intentional vibe to your audience via thoughtfully chosen sound waves for ambiance, timing and sequencing.

Recognizing the power of sound to influence the subconscious mind, sonic curation is a holistic approach to selecting the sonic components of your event or experience. Whether it’s booking the DJ’s, sound artists and live music acts or sequencing a playlist for your yoga class, sonic curation allows us to become more aware of the influence and power sound has on the listener’s psyche. This also places a greater emphasis on the responsibility of the event organizers, music directors and DJ’s to approach their work with a deeper reverence for the power that it holds.

Because music is an immersive tool for communication, education and retention it is of great importance that we normalize this thoughtfulness into how we book for and design our immersions and experiences. With virtual realities on the rise and experiential marketing as the go-to for brands there can definitely be even more depth of thought and consideration into what exactly the subliminal messaging is that we are consuming as attendees and selling/influencing as those being hired to put on the various aspects of these events, activations and immersions.

Because sound embeds into the mind and literally vibrates the cells of all that are participating, sonic curation encourages more thoughtfulness and holistic considerations when throwing parties and planning events, workshops and retreats.

If you’re an experiential marketer or retreat planner, what are your thoughts/feels for sonic curation? How do your event organizers and coordinators curate the sounds for your events?

Did any of this resonate with you? @ me on Twitter or Insta :) and check out my 5 S’s for Sonic Curation HERE.

Do you associate an event’s success with how good the music selection was?

Do you remember the time and place you discovered your favorite songs?

Do you add the music you hear out in the world to your own personal playlists?

Have you attended an event where the music was so amazing it resonated deeply within you?

How often do you bond with others over music?

How excited do you get when you discover new music or rediscover past favorites?

Have you ever had the lyrics or a beat to a song stuck in your head? (especially after going grocery shopping at Trader Joe’s)?

Do you remember how an event makes you feel?

Do you find yourself constantly exploring and experimenting with sound?

If you’re a human with a beating heart and oscillating breath, it’s likely you’ve answered yes to at least one of the above questions…

“Sonic Curation” is a term I’ve been using since 2012 when I began DJing and curating playlists for various events and experiences. Sonic Curation communicates an intentional vibe to your audience via thoughtfully chosen sound waves for ambiance, timing and sequencing.

Recognizing the power of sound to influence the subconscious mind, sonic curation is a holistic approach to selecting the sonic components of your event or experience. Whether it’s booking the DJ’s, sound artists and live music acts or sequencing a playlist for your yoga class, sonic curation allows us to become more aware of the influence and power sound has on the listener’s psyche. This also places a greater emphasis on the responsibility of the event organizers, music directors and DJ’s to approach their work with a deeper reverence for the power that it holds.

Because music is an immersive tool for communication, education and retention it is of great importance that we normalize this thoughtfulness into how we book for and design our immersions and experiences. With virtual realities on the rise and experiential marketing as the go-to for brands there can definitely be even more depth of thought and consideration into what exactly the subliminal messaging is that we are consuming as attendees and selling/influencing as those being hired to put on the various aspects of these events, activations and immersions.

Because sound embeds into the mind and literally vibrates the cells of all that are participating, sonic curation encourages more thoughtfulness and holistic considerations when throwing parties and planning events, workshops and retreats.

If you’re an experiential marketer or retreat planner, what are your thoughts/feels for sonic curation? How do your event organizers and coordinators curate the sounds for your events?

Did any of this resonate with you? @ me on Twitter or Insta :) and check out my 5 S’s for Sonic Curation HERE.