Layer3

⭐️ This article is part of Layer3’s series for product-oriented growth professionals in web3. DM @meowllark on Telegram to join our community and connect with others on all things web3 product, growth, and marketing.If you’re a product manager or growth leader in web3, you’ve probably thought about innovative ways to grow and scale your web3 company. However, the current tools that dominate in the industry, especially when it comes to user acquisition, retention, and engagement, are sorely la...

Let’s be real: Marketing in web3 absolutely sucks. In an industry with no pre-defined growth playbook, marketing is one of the gray areas where you’ll see the widest variation of tactics deployed. Often, it’s difficult to know where to even start. Do I propose a giveaway? A NFT raffle? An airdrop? In this article, I’ll be exploring some of the main methods of marketing that are commonly employed by web3 marketers, why you can do better, and some practical, scrappy tips for kickstarting a mark...

Quests on Layer3 are the best way to learn, explore and succeed in web3. But we knew we could go even further to empower new and existing users on their web3 journeys. To that end, we’re thrilled to announce a major update to our product: a brand new Platform experience where web3 education meets adventure. In this post we’ll cover what’s changed, the thinking behind these changes, and answer some FAQs!An Overview of the Changes: What’s New!Quests on Layer3 have been long overdue for a refres...

IntroductionHappy New Year from Layer3! What a rollercoaster of a year it’s been. 2022 started with an unprecedented interest in web3 and crypto. As interest skyrocketed, we also saw a rising need to solve the most significant problems overshadowing the industry: scaling, identity, privacy, and adoption. These problems weren’t going to be solved overnight, but day by day, we chipped away together. Then came the collapse of Luna/Terra, and the beginning of a widespread crypto contagion. 2022 f...

Slingshot is a DeFi application that lets you buy, sell, and swap over 50k cryptocurrencies at the best prices, with 0% swap fees. Slingshot’s innovative app combines the performance and ease of centralized exchanges, with the openness and transparency of decentralized exchanges — and they’ve trusted Layer3 as the primary way to activate and acquire new users for their app.Slingshot is the web3 way to experience cryptoSlingshot is built on Web3. Instead of signing up for an account and giving...

Identity is a fraught concept in web3. When and how should you identify the individual behind a wallet? Solutions like ENS, POAP, Noox, and Gitcoin Passport try to address this question by providing web3 users with unique identifiers and tracking reputation with on-chain activity, while Quests on Layer3 help you measure your on-chain progress. Numerous initiatives have been powered by the idea that your wallet activity is supposed to be a representation of who you really are. As web3 apps con...

Layer3 is excited to announce our newest partnerships with Dimo and React, two leaders in an emerging category called ‘Token Incentivized Physical Networks’ or TIPIN. TIPIN refers to decentralized networks of physical hardware that are bootstrapped through token incentives. Things like car data, excess energy, wireless access, and cloud storage require significant capital expenditure and operational overhang. Token incentives help catalyze these networks as users earn ownership in the network...

We’ve partnered with Brave to bring you one of the leading web3 wallets today. In our latest Quest, level up your web3 privacy and security practices by using Brave Wallet. Brave Wallet is a secure multi-chain crypto wallet built directly into the Brave browser, a secure, fast, and private browser that blocks companies from tracking your data online.What is Brave?Brave is one of the safest browsers on the market, and is easily our browser of choice when it comes to exploring web3. By blocking...

Web3 discovery on Layer3 🤝 community recognitionQuick product update 🎉 You can now reward Discord roles with Layer3 Quests! With our Quest Achievement System in full swing, we’ve enabled communities to reward Discord roles to users who have completed certain actions via Layer3. We’ve been piloting this feature with our own Layer3 Level Milestones and our community has loved it so far…We’re excited to now roll this feature out as part of our Customer Campaign toolkit.For Layer3 UsersYour pro...

Community-first NFT Marketplace with plenty of rewards for users.Layer3 is excited to announce our newest partnership with LooksRare. Part of being community-first means that LooksRare rewards, empowers, and gives back to the platform's users and creators. In other words, LooksRare is built to reward you! By buying or selling on their marketplace, you'll earn $LOOKS tokens, and 100% of trading fees earned in the platform are distributed to $LOOKS stakers.Use the platform = Earn $LOO...

Explore web3 your way, using one wallet or ten.Today, we launch multi-wallet support on Layer3! You can now easily link additional EVM addresses to your Layer3 profile, and choose which of your connected wallets to use for any Quest step. This has been a long-requested feature from our community. With multi-wallet support, it’s easier than ever to complete Quests through not just one wallet but multiple, giving you a better way to aggregate your on-chain progress via your Layer3 profile.What’...

Did you hear that? Could it be…? The mistletoe dangling? The jingle bells jingling?12 Days. 12 Quests. 12+ Rewards & Prizes.As part of our winter extravaganza Holiday event, we’re bringing you the best immersive web3 experience of the year. Discover DeFi, NFTs, and the Metaverse through a series of festive Quests in our Layer3 Advent Calendar. Jam-packed with new actions and all the things you love about Quests on Layer3, we’re upping the ante by bringing you a true web3 discovery experience ...