In the golden age of virality, it seems as if ‘going viral’ is the new marketing strategy. After all, what brand doesn’t want to replicate what Old Town Road did for Lil Nas X or what “Peloton Girl” did for Aviation Gin (okay, that had a LOT to do with Ryan Reynolds)? As Generation Z continues to mature into modern consumers, companies have been doing all they can to reach consumers in an increasingly omni-platform way. Phrases like “Should we start a TikTok account,” “What if we give away a ...

In the golden age of virality, it seems as if ‘going viral’ is the new marketing strategy. After all, what brand doesn’t want to replicate what Old Town Road did for Lil Nas X or what “Peloton Girl” did for Aviation Gin (okay, that had a LOT to do with Ryan Reynolds)? As Generation Z continues to mature into modern consumers, companies have been doing all they can to reach consumers in an increasingly omni-platform way. Phrases like “Should we start a TikTok account,” “What if we give away a ...