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Friends With BenefitsWhy We’re Here: FWB Census
FWB originated as an internet-native group of friends with a shared interest in crypto and culture. Just a few years later, it has blossomed into a global community of over 4,000 members. With such a diverse group of participants and so many initiatives across our DAO, it’s no wonder that FWB means many different things to many different people. Before this next chapter unfolds, there’s an opportunity to hear from all voices in the room about what FWB means to each of us, where we want it to ...
Friends With BenefitsDecentralizing Brand Partnerships
A blueprint for DAOs, brands, and their communities.Today we’re launching Café 11, FWB’s most ambitious partnership to date. We’ve teamed up with Hennessy, the renowned 250-year-old spirits brand, to reimagine the free-thinking cafe society of 1920’s Paris with a series of blockchain-enabled events at the most relevant cultural fairs around the world. But what does a DAO stand to gain by partnering with a legacy cognac brand, and vice versa? Quite a lot, as it turns out. As we bring this new ...
Friends With BenefitsFWB Season Five: Social Spaces
Friends with Benefits is excited to enter our second year. What started as a social experiment exploring shared incentives and cultural production saw us push the boundaries of what it means to be a community-owned enterprise. We spent a lot of time together online, gathered around the world offline, created remarkable art together, built tools for ourselves, and formed real friendships — all within the confines of a Discord server. As FWB grew, so did the needs of our community. Sub-communit...
<100 subscribers
Friends With BenefitsWhy We’re Here: FWB Census
FWB originated as an internet-native group of friends with a shared interest in crypto and culture. Just a few years later, it has blossomed into a global community of over 4,000 members. With such a diverse group of participants and so many initiatives across our DAO, it’s no wonder that FWB means many different things to many different people. Before this next chapter unfolds, there’s an opportunity to hear from all voices in the room about what FWB means to each of us, where we want it to ...
Friends With BenefitsDecentralizing Brand Partnerships
A blueprint for DAOs, brands, and their communities.Today we’re launching Café 11, FWB’s most ambitious partnership to date. We’ve teamed up with Hennessy, the renowned 250-year-old spirits brand, to reimagine the free-thinking cafe society of 1920’s Paris with a series of blockchain-enabled events at the most relevant cultural fairs around the world. But what does a DAO stand to gain by partnering with a legacy cognac brand, and vice versa? Quite a lot, as it turns out. As we bring this new ...
Friends With BenefitsFWB Season Five: Social Spaces
Friends with Benefits is excited to enter our second year. What started as a social experiment exploring shared incentives and cultural production saw us push the boundaries of what it means to be a community-owned enterprise. We spent a lot of time together online, gathered around the world offline, created remarkable art together, built tools for ourselves, and formed real friendships — all within the confines of a Discord server. As FWB grew, so did the needs of our community. Sub-communit...
Share Dialog
Share Dialog
What if instead of founders pitching investors, investors pitched to communities?
Started just over a year ago, Friends With Benefits is a self-organized and internet native community that is collectively building the ultimate cultural membership.
Today, we’re excited to announce a $10M raise led by Andreessen Horowitz with participation from Pace Capital, Kindred Ventures, Spark Ventures, and Li Jin.
These funds purchased tokens from the FWB DAO treasury - setting precedence for how future community owned platforms can build along side venture capital support.
Here’s how we did it, why did it, and how your community can too.
In Web2, founders pitch investors— often at misalignment with their users and community. In Web3, communities own and drive the product, introducing a new dynamic where an empowered community has the choice to accept outside investment if it aligns with its strategic goals.
This is what it looked like in practice.
Early Interest and Conversations
As FWB gained traction through a series of successful product launches, the community received inbound interest from investors who were drawn to the autonomy and collective culture of the group.
Initial conversations gauged value and vision alignment, as well as ballpark investment scope.
Community Discourse
Once mutual interest was established, FWB hosted a community Town Hall to gauge the entire community’s perspective and open the floor for discussion on:
What role could venture capital play in our community?
What do we want to build and how do we get there?
Do we share the same values and desired goals?
What is our shared belief on growth vs. quality?
We set up a Temporary Investment Committee comprised of community members to evolve the discourse through an advisory group of investors, legal consultants, and community stakeholders— all tasked with providing honest input and summarizing major points to be shared with the community at large through our public Governance channels.
Community Relations
As momentum escalated after the initial Town Hall, investors were eager to propose how they might participate in different community initiatives.
From joining Product Team discussions and vision-mapping sessions to hosting a physical event in NYC, the prospective investors demonstrated their interest in aligning with the community in a tangible way.
Roadmap
Our Team Leads presented a multi year vision, roadmap, and strategy alongside proposed use of funds and initial terms with actionable ways for anyone to get involved. This FWB Town Hall boasted the highest attendance in the community’s history, with a peak of 300 members present.
For reference, you can view the roadmap and audio recording of the Town Hall here.
Investor Q&A
Leading representatives from each participating firm came to talk directly with the community at the following Town Hall, giving the chance for community members to ask prospective investors about their values, web3 contributions, and investment goals.
Not only did this discussion help humanize each of the firms but it also demonstrated a long term alignment in values and a mutual desire to create a new world together, one where members of a platform are empowered, not taken advantage of.
For many community members, this was their first time interfacing with well-known investors who commonly only interface publicly on Twitter. Creating a safe space for the community to ask honest questions and receive meaningful feedback built trust and showed that investors were here for more than profit-oriented motives.
Imagine if the first thousand users of Facebook had a chance to sit down with the platform’s investors 15 years ago to align on values and future vision.
Governance Proposal
Proposed structures, details, and framing were shared with the community in the form of an open working draft. All FWB community members had the chance to edit, suggest, and comment on what would become the official fundraising proposal shared with Investors.
Vote
The governance proposal went live on Snapshot, offering a special POAP NFT to those who voted from No Pattern.
The vote received the most activity of any community vote to date, with 522 unique members representing 18% of all $FWB token holders. For reference, the average voter turnout across most DeFi protocols is roughly 1%.
Token Swap
Once the proposal passed, the FWB team set up legal structures to oversee the token swap. Investors signed token purchase agreements, and custody solutions (e.g. Fireblocks and Gnosis Safe) were established with each respective firm.
In aggregate, the entire process took roughly two months.
As we continue to navigate uncharted territory, we’re excited to pioneer the model by which decentralized communities scale and collaborate with outside investment.
This treasury raise demonstrates that social DAOs like FWB are entering a new phase of maturity and growth preceding social clubs of the past.
We welcome the next wave of community members into the fold, celebrate the members who have grown with us thus far, and look forward to building a brighter future together.
We can’t do this alone. If you’re interested in contributing to the FWB DAO, please head to our Community Jobs Board to view roles we are looking to fill, and as always you can learn more about us at fwb.help.
Don’t see a role? Reach out to us at contribute@fwb.help and say hello.
What if instead of founders pitching investors, investors pitched to communities?
Started just over a year ago, Friends With Benefits is a self-organized and internet native community that is collectively building the ultimate cultural membership.
Today, we’re excited to announce a $10M raise led by Andreessen Horowitz with participation from Pace Capital, Kindred Ventures, Spark Ventures, and Li Jin.
These funds purchased tokens from the FWB DAO treasury - setting precedence for how future community owned platforms can build along side venture capital support.
Here’s how we did it, why did it, and how your community can too.
In Web2, founders pitch investors— often at misalignment with their users and community. In Web3, communities own and drive the product, introducing a new dynamic where an empowered community has the choice to accept outside investment if it aligns with its strategic goals.
This is what it looked like in practice.
Early Interest and Conversations
As FWB gained traction through a series of successful product launches, the community received inbound interest from investors who were drawn to the autonomy and collective culture of the group.
Initial conversations gauged value and vision alignment, as well as ballpark investment scope.
Community Discourse
Once mutual interest was established, FWB hosted a community Town Hall to gauge the entire community’s perspective and open the floor for discussion on:
What role could venture capital play in our community?
What do we want to build and how do we get there?
Do we share the same values and desired goals?
What is our shared belief on growth vs. quality?
We set up a Temporary Investment Committee comprised of community members to evolve the discourse through an advisory group of investors, legal consultants, and community stakeholders— all tasked with providing honest input and summarizing major points to be shared with the community at large through our public Governance channels.
Community Relations
As momentum escalated after the initial Town Hall, investors were eager to propose how they might participate in different community initiatives.
From joining Product Team discussions and vision-mapping sessions to hosting a physical event in NYC, the prospective investors demonstrated their interest in aligning with the community in a tangible way.
Roadmap
Our Team Leads presented a multi year vision, roadmap, and strategy alongside proposed use of funds and initial terms with actionable ways for anyone to get involved. This FWB Town Hall boasted the highest attendance in the community’s history, with a peak of 300 members present.
For reference, you can view the roadmap and audio recording of the Town Hall here.
Investor Q&A
Leading representatives from each participating firm came to talk directly with the community at the following Town Hall, giving the chance for community members to ask prospective investors about their values, web3 contributions, and investment goals.
Not only did this discussion help humanize each of the firms but it also demonstrated a long term alignment in values and a mutual desire to create a new world together, one where members of a platform are empowered, not taken advantage of.
For many community members, this was their first time interfacing with well-known investors who commonly only interface publicly on Twitter. Creating a safe space for the community to ask honest questions and receive meaningful feedback built trust and showed that investors were here for more than profit-oriented motives.
Imagine if the first thousand users of Facebook had a chance to sit down with the platform’s investors 15 years ago to align on values and future vision.
Governance Proposal
Proposed structures, details, and framing were shared with the community in the form of an open working draft. All FWB community members had the chance to edit, suggest, and comment on what would become the official fundraising proposal shared with Investors.
Vote
The governance proposal went live on Snapshot, offering a special POAP NFT to those who voted from No Pattern.
The vote received the most activity of any community vote to date, with 522 unique members representing 18% of all $FWB token holders. For reference, the average voter turnout across most DeFi protocols is roughly 1%.
Token Swap
Once the proposal passed, the FWB team set up legal structures to oversee the token swap. Investors signed token purchase agreements, and custody solutions (e.g. Fireblocks and Gnosis Safe) were established with each respective firm.
In aggregate, the entire process took roughly two months.
As we continue to navigate uncharted territory, we’re excited to pioneer the model by which decentralized communities scale and collaborate with outside investment.
This treasury raise demonstrates that social DAOs like FWB are entering a new phase of maturity and growth preceding social clubs of the past.
We welcome the next wave of community members into the fold, celebrate the members who have grown with us thus far, and look forward to building a brighter future together.
We can’t do this alone. If you’re interested in contributing to the FWB DAO, please head to our Community Jobs Board to view roles we are looking to fill, and as always you can learn more about us at fwb.help.
Don’t see a role? Reach out to us at contribute@fwb.help and say hello.
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