This post follows "Part 1 - The Builders Dillema", and "Part 2 - Beyond Competition Lies Coordination.
Despite having the most powerful coordination tools in human history, builders are more isolated than ever. The traditional way of forming companies and partnerships has become fundamentally misaligned with the speed of modern markets.
The traditional company formation playbook looks like this:
Meet a potential co-founder
"Date" for months to assess compatibility
Build together slowly
Form a company
Raise capital through lengthy processes
Maybe see liquidity after 10-15 years
This worked fine when markets moved slowly, when products had long development cycles, and when competitive advantages lasted for years.
That world is gone.
Today's economy operates on a completely different timeline:
Markets move faster than ever. A trend that takes months to mature can be copied and commoditized within weeks. First-mover advantage is measured in days, not years.
Product lifecycles are shrinking. We live in an era of ephemeral SaaS—tools that solve immediate problems, capture value quickly, then evolve or fade. The average app's shelf life is getting shorter, while new ones launch daily.
Capital flows are more liquid. Tokens can provide instant funding. Communities can rally around projects in hours. Market validation happens in real-time through trading activity and user engagement.
The traditional 15-year journey from idea to liquidity is not just slow—it's obsolete.
Here's the cruel irony: we have the best coordination tools humanity has ever created, yet we're using them primarily for speculation on steroids.
Tokens were supposed to be coordination mechanisms. They should enable:
Instant alignment of interests
Real-time value capture and distribution
Fluid collaboration without legal overhead
Dynamic team formation based on contribution
Instead, they've become primarily speculative instruments divorced from real value creation.
The old model of partnership formation assumes:
Time to build trust - But markets don't wait for trust to develop slowly
Stable long-term commitments - But optimal team composition changes as projects evolve
Binary relationships - But modern projects benefit from flexible, multi-contributor models
Legal overhead first - But agility requires coordination before documentation
When a market opportunity has a 6-month window, you can't spend 3 months deciding who to work with and another 3 months setting up legal structures.
We have Discord for communication, GitHub for collaboration, smart contracts for trust less coordination, and tokens for alignment. The infrastructure exists for rapid, flexible team formation around shared objectives.
Yet most builders still try to force these new tools into old frameworks. They launch tokens but think like traditional equity. They use Discord but organize like corporate hierarchies. They have smart contracts but operate on handshake agreements.
What's missing is a bridge between the speed of modern opportunities and the flexibility of modern tools. We need systems that allow builders to:
Coordinate quickly without lengthy commitment processes
Align interests dynamically as projects and markets evolve
Share value fairly based on contribution rather than negotiation
Form teams fluidly around opportunities rather than personalities
The most successful projects in crypto aren't following traditional company formation models. They're experimenting with:
Fair launches that align everyone from day one
Contribution-based reward systems
Fluid team structures that evolve with needs
Token-based coordination that moves at market speed
The market doesn't care about our coordination challenges. It rewards speed, agility, and the ability to capture opportunities quickly. Builders who figure out how to coordinate rapidly while others are still "dating" potential partners will capture disproportionate value.
The question isn't whether this old system will change—it's already changing. The question is whether you'll adapt to the new reality or get left behind by those who coordinate faster.
I learned this the hard way in my own journey.
Lior
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