Less Than Three (LT3)
A Web2/Web3 project 2 years in the making - Inspired by the human condition.
Our Web2 Brand -
Around 9 months ago, we publicly laid the foundation for LT3 through the conception of our social media accounts, which have since collectively amassed over 50 million views and ~100k followers, resulting in us selling out our first run of plushies based around our character’s IP. From that point, we have restocked our pillows with 10x order quantity & begun the development of new products, alongside introducing new kinds of content, marketing, and paid advertisements.
You can check out our TikTok, Instagram, and web store here:
With the structure built to continue establishing our brand’s cultural relevance in Web2, we present our free NFT collection to introduce LT3 to Web3, where the idea for the project as a whole was first conceived.
Our Web3 Brand -
LT3’s journey started in Web3. 2 years ago we decided we wanted to build in the NFT space. When we came across our artist, Zoe Almon Job, we fell in love with her art at first sight. She presented us with the base heart character and the ideas began flooding in for the potential it carried.
We took this as an opportunity to craft a collection around all aspects of life - the triumphs & tragedies, the loves & heartbreaks, the moments of overcoming adversity & accepting defeat, and everything in between. We’re truly privileged to experience it all as we each take our own walks through life, and this collection is meant to embody that.
To make sure we did each trait justice, we didn’t randomly generate the collection, but laid out all 5555 NFTs by hand, layer by layer, over the span of 4 months. We chipped away at it daily and when we arrived at completion, restructured the rarity of the collection to ensure it was optimized for collecting and trading. The complete process of creating the collection took just over a year.
At the time of writing, our free mint began and concluded 2 days ago (6/2/2024). LT3’s journey in the Web3 space now officially begins, where we, together, have the opportunity to take this to any level we can imagine. Our team will be around, working to expand our reach in all directions in efforts to eventually build up a character and brand that can be recognized worldwide. Our ambitions for LT3 are of great size and we hope it shows through the level of effort put into everything done until this point. We thank you all for seeing the vision and taking part in LT3 this early on.
Love, the Less Than Three team <3