🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
🍎 Blue Chip
TL,DR: Blue chips are like apples, safe, effective, and fun Blue Chip Stock / Applesafe and healthy productscommonly available and frequently purchasedreasonably priced relative to earningswell known and reputableEatamology “Blue Chip” refers to a relatively expensive and substantial poker chip, typically worth $10, compared to the white chips worth $1 and the red chips at $5. Financials Blue chip stocks represent shares in large stable companies with a track record of success. These stocks a...
Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor
🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
🍎 Blue Chip
TL,DR: Blue chips are like apples, safe, effective, and fun Blue Chip Stock / Applesafe and healthy productscommonly available and frequently purchasedreasonably priced relative to earningswell known and reputableEatamology “Blue Chip” refers to a relatively expensive and substantial poker chip, typically worth $10, compared to the white chips worth $1 and the red chips at $5. Financials Blue chip stocks represent shares in large stable companies with a track record of success. These stocks a...
Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor

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TL,DR: Like lettuce, lacking substance
Treasury Bills / Lettuce
lacking substance
short lifespan
safe and mildly nutritious
Eatamology
“T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS), exists to pay government bills, collect taxes, and print money. Issuing treasury bills via public auctions allowed the Treasury to raise additional money and meet it’s financial obligations.
Financials
T Bills are available via auction or on the secondary market as 3 month, 6 month, 9 month, and 1 year maturity bonds. If the Treasury issues debt maturing in <1 year, it is always considered a Bill. Since the bonds are backed by the “full faith and credit” of the U.S. Government, and will be paid back within a year, the bonds carry little to no risk and pay little to no interest. While not attractive to everyday “retail” investors, institutional investors often use Bills to lend each-other money overnight, in the form of a repurchase agreement or “repo”. Additionally, these bonds are often sold with zero coupon.
Full Faith and Credit / Satisfaction Back Guarantee
Like a product guarantee, treasury bonds come with assurances from the U.S. government, and could only default if the U.S. Treasury went bankrupt and lost its ability to print money. While not impossible, most people agree this will never happen.
Retail Investor / Regular Customer
This seems self explanatory
Institutional Investor / Restaurant or Business
Institutional investors could be insurance companies, banks, or any other large institution that behaves differently the everyday customers, and deals in much larger sums.
Repo / Overnight Produce Loan between Grocers
When a grocery store has excess lettuce but it’s refrigerators are full, it needs a place for storage. Especially if an inspector plans to visit the facility. In these situations, the grocer may loan the produce to a neighboring store that has excess space, in exchange for a small fee. After the inspection, they can buy back the lettuce. Regulators have capital reserve requirements for banks, and force them to perform similar transactions called repos, where cash and bills are exchanged briefly to avoided regulatory scrutiny.
TL,DR: Like lettuce, lacking substance
Treasury Bills / Lettuce
lacking substance
short lifespan
safe and mildly nutritious
Eatamology
“T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS), exists to pay government bills, collect taxes, and print money. Issuing treasury bills via public auctions allowed the Treasury to raise additional money and meet it’s financial obligations.
Financials
T Bills are available via auction or on the secondary market as 3 month, 6 month, 9 month, and 1 year maturity bonds. If the Treasury issues debt maturing in <1 year, it is always considered a Bill. Since the bonds are backed by the “full faith and credit” of the U.S. Government, and will be paid back within a year, the bonds carry little to no risk and pay little to no interest. While not attractive to everyday “retail” investors, institutional investors often use Bills to lend each-other money overnight, in the form of a repurchase agreement or “repo”. Additionally, these bonds are often sold with zero coupon.
Full Faith and Credit / Satisfaction Back Guarantee
Like a product guarantee, treasury bonds come with assurances from the U.S. government, and could only default if the U.S. Treasury went bankrupt and lost its ability to print money. While not impossible, most people agree this will never happen.
Retail Investor / Regular Customer
This seems self explanatory
Institutional Investor / Restaurant or Business
Institutional investors could be insurance companies, banks, or any other large institution that behaves differently the everyday customers, and deals in much larger sums.
Repo / Overnight Produce Loan between Grocers
When a grocery store has excess lettuce but it’s refrigerators are full, it needs a place for storage. Especially if an inspector plans to visit the facility. In these situations, the grocer may loan the produce to a neighboring store that has excess space, in exchange for a small fee. After the inspection, they can buy back the lettuce. Regulators have capital reserve requirements for banks, and force them to perform similar transactions called repos, where cash and bills are exchanged briefly to avoided regulatory scrutiny.
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