In 1995, Professor Negroponti of the Massachusetts Institute of Technology (MIT) interpreted digital technology as a fundamental element of the new world in his landmark book "Living Digitally." In his opinion, the basic particle for constructing the traditional physical world is "atom", while the basic particle for constructing the new digital world is "bit" [2]. According to Negroponti, "Bits, DNA as information, are rapidly replacing atoms as the fundamental element of human society" and digital technology "will determine our survival". [3] The current wave of digital new media is an integral part of the process of digital society and digital economy. In other words, the development of digital new media is embedded in the process of digital world, and the digitalization of media is promoted by the digitalization of economy and society. The digitalization wave sweeping the whole human society provides a powerful power for the digitalization of media, which in turn promotes the digitalization of economy and society, constituting a mutually driven development mechanism of media digitalization and social economy digitalization. This is the intrinsic reason why this digital new media wave has won social influence and public attention that any new media wave in history does not have. In terms of concrete performance, the new media wave characterized by digitalization has gradually become the focus of the agenda since the end of the 1990s by virtue of its ability to harvest public attention and disrupt the traditional media pattern. First of all, with the popularization of Internet access services and the increasing penetration of mobile intelligent terminal population, coupled with the blowout effect of content-based application supply, contemporary human beings are increasingly living in a world surrounded by new media. Limited time is constantly occupied by new media.

No matter individual survival or organization operation, new media is inseparable from new media, which has become the infrastructure of social operation. This directly promotes the new media to have a super social influence. Secondly, the voluptious transformation ability of new media first plays a role in the field of information dissemination and media, forming a huge impact on the living space and interest pattern of traditional media. The current historical period of the boom of digital new media is actually a period of conflict and alternation between new media and traditional media. This transition process itself is not peaceful, but full of game. The social conflicts caused by the confrontation and competition between new media and traditional media around users, markets, talents, discourse rights and political resources spread and influence all aspects of social life. This influence has enabled new media to define contemporary economic society and human survival, making new media and new communication one of the most core features of the contemporary era.

In 1995, Professor Negroponti of the Massachusetts Institute of Technology (MIT) interpreted digital technology as a fundamental element of the new world in his landmark book "Living Digitally." In his opinion, the basic particle for constructing the traditional physical world is "atom", while the basic particle for constructing the new digital world is "bit" [2]. According to Negroponti, "Bits, DNA as information, are rapidly replacing atoms as the fundamental element of human society" and digital technology "will determine our survival". [3] The current wave of digital new media is an integral part of the process of digital society and digital economy. In other words, the development of digital new media is embedded in the process of digital world, and the digitalization of media is promoted by the digitalization of economy and society. The digitalization wave sweeping the whole human society provides a powerful power for the digitalization of media, which in turn promotes the digitalization of economy and society, constituting a mutually driven development mechanism of media digitalization and social economy digitalization. This is the intrinsic reason why this digital new media wave has won social influence and public attention that any new media wave in history does not have. In terms of concrete performance, the new media wave characterized by digitalization has gradually become the focus of the agenda since the end of the 1990s by virtue of its ability to harvest public attention and disrupt the traditional media pattern. First of all, with the popularization of Internet access services and the increasing penetration of mobile intelligent terminal population, coupled with the blowout effect of content-based application supply, contemporary human beings are increasingly living in a world surrounded by new media. Limited time is constantly occupied by new media.

No matter individual survival or organization operation, new media is inseparable from new media, which has become the infrastructure of social operation. This directly promotes the new media to have a super social influence. Secondly, the voluptious transformation ability of new media first plays a role in the field of information dissemination and media, forming a huge impact on the living space and interest pattern of traditional media. The current historical period of the boom of digital new media is actually a period of conflict and alternation between new media and traditional media. This transition process itself is not peaceful, but full of game. The social conflicts caused by the confrontation and competition between new media and traditional media around users, markets, talents, discourse rights and political resources spread and influence all aspects of social life. This influence has enabled new media to define contemporary economic society and human survival, making new media and new communication one of the most core features of the contemporary era.