• Invited 67779 users 14 days after it launched beta on May 5, 2022

• The #2 NFT marketplace (excluding wash trades) aggregator by volume before official launch 

• the #2 NFT marketplace by volume (excluding wash trades) and the #1 aggregator 7 days after official launch

• Transaction volume begins to surpass that of the largest NFT marketplace OpenSea on Nov.2, 2022

• With the third airdrop and the launch of the $BLUR token on Feb.14, the market share of transaction volume has exceeded 70%, and the market share of unique users has increased from 22% to 33%. In the past 3 months, the transaction volume has been 1.5 times that of OpenSea.

1. A professional product with a clear market positioning, target user group and good user experience lay the foundation for growth

2. Innovation of sequential airdrops builds the network in stages and matches new product launches

3. Loyalty mechanisms created lower prices on Blur and increased its attractiveness to NFT buyers

4. Incentivize virality and social sharing

• A game of invitation code: From influencers tweeting and users sharing referral links in group chats, Blur created a flurry of invites

• Encouraging retweeting announcements by promising a care package to a random user

• Opening the Care Package and claiming Blur’s airdrop requires tweeting

• Leaderboard on Blur platform gives users social incentives to share and compete on social media

5. Market activity brings benefits to the crypto industry and various roles actively bring more exposure and traffic to the platform

6. Hot discussions online enriched the marketing narrative

• Battle with Opensea

• Founder reveals identity