A friend recently asked me: "So… which token should I buy to support you?"
I didn't have a clean answer, and that bothered me.
if you're new here: i’m Filipe Macedo, co-founder of talent protocol.
I’m an engineer turned creative who spent 10+ years building digital brands before going all-in on crypto in 2021. Now I'm building onchain reputation systems and experimenting with new models to support talent.
This post is about my latest experiment.
The truth is that my career often feels like a browser with too many tabs open.
Over the past few years, I've helped launch multiple tokens, with the most meaningful being:
$talent, my company and biggest bet
$build, a community project launched in 2024
$macedo, my creator coin on Zora
But each new token fragments value and attention.
For example, you might have supported $build early, but you won't benefit from $macedo or $talent's success. Or you might hold $talent now but miss out on $macedo.
How can I make sure all my early believers get their fair share?
Time for a new experiment: turning $MACEDO into a Personal Index Token.
Buy $macedo once, get exposure to everything I build: my companies, my side projects, and my content.
$macedo is not just another speculative coin:
It's backed by a public treasury you can verify onchain.
All Zora creator fees flow back to treasury.
Weekly buybacks from personal income.
Let me explain.
I'm using a Zora Creator Coin because that’s tested and trusted infrastructure. And reusing an existing token means I don't need to launch a new one, which would just add more fragmentation.
Every post I create on Zora, the Base app, and Paragraph is paired with $macedo, creating a content flywheel that drives more attention and trading volume. Plus, the automatic 1% creator fees can be reinvested on buybacks and liquidity.
The treasury.macedo.eth is kicking off with more than $17k in Net Asset Value (NAV), with an equal split between the 3 treasury tokens.
My target treasury allocation for next year is:
60% $talent → I'm building talent.app full-time
30% $macedo → I'm creating content paired with it
10% $build → I'm still connected as a community caretaker
It will take some time to reach the desired targets since most of my $talent and $macedo tokens are still vesting, but no more $build will be added (all tokens have vested).
Here's how I'm thinking about the rebalancing mechanism:
when $talent or $build outperform $macedo → The treasury allocation shifts out of balance → I sell the winners and buy back $macedo to restore the 60/30/10 targets → This creates buying pressure on $macedo
when $macedo outperforms my project tokens → I sell $macedo and buy more $talent or $build to restore balance → This creates buying pressure on the project tokens
when everything's down → If possible, use my vested tokens to gradually rebalance without creating sell pressure during downturns.
Most creator coins are backed only by content. $macedo is also backed by a treasury, with active rebalancing and regular buybacks.
I’ll kick off with a 2-month experiment to test and optimize the approach. By Feb 2026, I'll publish learnings and commit to a finalized strategy for the rest of the year.
Here’s my commitments for December and January (at least):
Weekly Buybacks: Buy $macedo from the market with my personal income (min $100/week) and transfer it to the treasury
Creator Fees → Treasury: all fees flow back to the treasury for buybacks and liquidity (on Zora I earn 1% creator fees on all $macedo trading volume).
Treasury Rebalancing: When positions drift >10% outside treasury targets, I rebalance.
Building in Public: Make every decision public and every transaction visible onchain.
But there are no guarantees this will work. The rebalancing could create more complexity than value. The buybacks might be too small to matter. Trading volume might never materialize. I might realize 2 months in that this entire approach is flawed.
But here's what I know: I have 500M $macedo tokens vesting over 5 years. I'm buying more every week from my own income. If this fails, I lose more than you do. I'm betting on this. With my time, my money, and my reputation.
If you like what I’m building, holding $macedo is the simplest way to be part of it.
When you buy $macedo, you're buying it from other people on the market, so the funds doesn't come to me. Think of it less like "giving me money" and more like "a public bet on my career."
So why am I doing this? Because $macedo trading activity can bring visibility to what I'm building and some recognition to me as a builder.
This is the solution I've been searching for:
one simple entry point for people to support my work and benefit when I win
freedom to launch new projects without fragmenting or hurting existing supporters
full transparency, alignment, and upside for those who've helped me succeed
And most successful builders I know face a similar dilemma:
launch new tokens and risk fragmenting our community,
or miss out on tokens, one of the most powerful tools we have today
A Personal Index Token could be a third path.
A token that grows with everything we build.
It simplifies things for supporters. It simplifies things for builders. And it holds us accountable to building long-term, not chasing short-term hype.I
If this works for me, it could become a blueprint for other builders.
Special thanks to dinis, ibu, juampi, kompreni, limone, lior, luc, pcbo, rev, rudnevsky, simão, simon, thomas, tolga, wbnns for the support and feedback.
Disclaimer: $macedo is a Zora Creator Coin for supporting my work, not an investment offering.
I'm not raising capital or selling tokens. All trades happen peer-to-peer on secondary markets. No promises of returns or future value. This experiment may change or stop anytime. By buying $macedo, you're supporting my work, not making a traditional investment.
This is not financial, legal, or investment advice. Cryptocurrency is extremely risky. Only participate with funds you can afford to lose completely.
Like all creator coins, $macedo is backed by my content (every post I make on Paragraph, Zora and the Base App are paired with it). But I'm adding two extra layers:
a treasury with my project tokens, and
regular buybacks and rebalancing
No. I'm already building Talent full-time and that's not changing. $macedo isn't a separate project, it's a wrapper around my existing work.
It's key that I personally experiment with tools that can help builders, to then bring the successful ones to $talent.
If anything, $macedo should be net-positive for $talent holders. Treasury buys $talent during rebalancing, more attention on my work drives $talent awareness. This should create more ways to support my work, not a distraction from it.
Price is determined by secondary market trading between buyers and sellers.
Factors that may influence it: (1) My projects' performance, (2) My buyback activity, (3) General interest in my work and content, (4) Overall crypto market conditions.
No guarantees. Price could go to zero. The treasury provides a floor of sorts, but that floor could drop too if all my projects decline.
You don't need to.
Only swap if you believe in my entire portfolio more than one specific project.
If you're bullish on just $talent or $build, hold those. $macedo is for people who want exposure to everything I build.
No, and I'm not relying on them alone. The treasury has three growth engines:
Project appreciation (when $talent or $build succeed, the treasury value grows)
My weekly buybacks from personal income create additional buying pressure
Trading fees build a buffer over time
Trading fees are just one piece. The real value comes from my projects succeeding and me committing personal capital. If trading volume grows, fees become more meaningful. If not, my income commitment keeps the flywheel spinning.
Filipe Macedo
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