In web2, they who control the App on the users’ phones control the distribution. But they who control the UI in web3 don’t necessarily control distribution. Most of the UI is an interface to interact with smart contracts. Anyone can build a version of their own UI to interface with the smart contract. For example, you can use uniswap from uniswap.org, metamask, rainbow … all the same. They use the same smart contract underneath. So, even though the user interfaces are fragmented, the value is...