The physical and digital worlds are collapsing on each other to inspire new lifestyles and choices for fashion consumers. This has taken many forms across gaming, AR/VR, web3 and more, with some projects at the intersection of all of the above. “Phygital” is a label that is becoming more commonly used to describe the bridging of physical and digital. There seems to be consensus that no one likes this phrase amongst those building in digital fashion. In the words of Karl Lagerfeld, “Trendy is ...