Disclaimer: For context purposes, I will start with a historical overview of branding evolution during technological milestones.What changed?In an age where identity is currency, decentralized brands are reshaping how we connect, trust, and belong. New ways of human connection make brands more than marketers- they are becoming enablers of shared identity and purpose. It’s simply more possible now for brands and consumers. But what’s changed in how we relate to brands, and why did profit-drive...