I’ve always been fond of videos – seeing how a few minutes of moving images can tell a compelling story fascinated me. Under the spell of that fascination I decided to try making videos myself. Over time, however, I realised that video creation isn’t just about creativity but also about hours spent in the edit suite. Editing and post‑production took enormous amounts of time, and instead of joy I felt mostly exhaustion.
Like many budding YouTube creators, I tried to find my “dream channel”. I launched several channels on different topics, yet none of them became a big success. The first challenge was the length of the videos – traditional long‑form content drained my energy, so I gradually shifted my focus to short formats (Shorts).Rather than editing everything myself, I chose collaboration – freelancers made my shorts or I used AI tools. This combination allowed me to focus on ideas and content strategy rather than endless hours of cutting.
On my search I tried to create videos in various niches. The whole concept was based on what interested me at the moment or which project I was currently working on. The result was several mini‑brands connected by an emphasis on short form and the use of artificial intelligence.
The first project was Swiftscene Studio. This channel focused on short video content – quick, dynamic and visually engaging clips designed to stand out on social media. The visual identity of the channel was represented by a modern banner dominated by turquoise and orange waves and the slogan “Short Video Specialist – Elevating Your Content”.
To simplify production I used freelancers and AI tools to generate scripts, graphics and sometimes entire videos. I then distributed the clips on YouTube Shorts, TikTok and Instagram Reels. The goal was to provide clients or partners with a fast solution to highlight their brand in the online world.
The next experiment was Owl of Profit, focused on trading and finance. The channel had its own logo – an impressive owl in a suit with glowing eyes, symbolising a sharp view of the markets and a serious approach to financial topics.
The content consisted of short, branded videos generated using AI. These clips explained basic trading concepts, shared interesting facts about financial markets and motivated viewers to learn more about trading. Thanks to AI I could quickly create highly visual and informative pieces without deep involvement in editing.
The third project was called Link Flow Studio and was focused on affiliate marketing. Through short videos I presented products from platforms such as ClickBank and Digistore, aiming to reach people who are looking for reviews and purchase inspiration. The channel’s visual identity was reflected in a golden logo with waves, symbolising the flow of traffic and the connection of offers with potential customers.
Each video followed a simple structure – introducing the product, outlining key benefits and ending with a call to action. Here too I relied on external creators and AI for production, which allowed me to react quickly to new products and trends.
This journey across different channels and projects taught me several important lessons:
The creative process should fulfil you. If editing and post‑production don’t genuinely excite you, it’s hard to stay motivated. That’s why I switched to short formats and enlisted the help of freelancers or AI.
Short videos work when you know who you’re making them for. Success isn’t just about having multiple channels, but about understanding your target audience and delivering quality content.
Experimenting with different niches is vital until you find your own. Swiftscene Studio, Owl of Profit and Link Flow Studio helped me discover what truly interests me and where I see meaning.
Shorts rarely drive direct conversions. Short videos are more about reach, views or likes; they don’t usually generate immediate sales or link clicks – for that it’s better to use longer formats or additional marketing channels.
My YouTube adventure showed me that even though not every project brings instant success, every experience is valuable. Thanks to short formats and a combination of creativity, freelancing and artificial intelligence I discovered new ways to create and share content. Even though I haven’t yet found a definitive direction to pursue, these projects represented an important step in my personal and professional growth.