Creating a Web3 Portfolio

A new version of the web means I should consider a new version of my portfolio (Mattheweastman.com) and find chances to expand my body of work. This entry is a brainstorming exercise to organize my thoughts and action items.

Define Who I am → Who I want to be

I am a Web 1.0 Native with 10+ years of work experience in Web 2.0 Startups and enterprise web and marketing teams. A solid hybrid background in UX and front-end prototyping has provided the flexibility I wanted in the last 10 years. I focused heavily on learning the tools in this phase.

I want to lead or own the next 10 years of my career path (as well as hobby projects) in the same way Web3’s creed wants us all to be owners. I want to understand the development toolsets to be able to interact with and deploy developers for my projects. I see myself creating a design portfolio and focusing on prototypes as I did in my 2.0 phase. I want to focus more on the broader opportunity in web3 and become a leader in the space.

https://www.paradigm.xyz/2021/09/the-community-garden-the-case-for-leaving-faang-companies-for-crypto/

What am I good at and bad at

  • Use my Strengths

    • Quick learner – learning and finding the nuggets – innovation and prototyping

    • Prototyping – Designing and showcasing my ideas

    • Strategist – Marketing strategy and understanding of technical

  • I’m not good at

    • Not a full-blown developer, don’t get caught in weeds

    • Not a Visual Designer, Focus on UX and product prototyping

Actionables