I see enormous potential this year for web3 commerce in sports and music. In sports, NFTs are already very popular, lucrative and a relatively well-developed market compared to other industries. NBA TopShot, the upcoming NFL marketplace, and Sorare define this category, for the most part, at the moment. What’s common is that these platforms are league-owned and league-driven: teams and players have to abide by their rules, aren’t really involved in the product strategy, marketing or business ...