One of my favorite visualizations from Jack Butcher is the one above, expressing “Noise is what you say. Signal is what they remember.” If there’s anything I’ve heard the most over the last 90 days, it’s the importance of optimizing for high signal over noise. Why is this important? One thing, the internet is massive. Over 4B people have access to the internet and millions of pieces of information is being distributed every day. We all have a part to play in consuming the right information th...