IntroductionLoyalty programs have been around for a long time, offering customers rewards for their continued patronage of a particular business. These rewards can range from discounts and free products to exclusive access and experiences. Loyalty programs are super important for businesses - in fact, 84% of people will choose a brand that has a loyalty program over one that doesn't. However, traditional loyalty programs often suffer from "points fatigue" and a lack of trust in their mec...