Software companies aren't the only ones joining the generative AI race in full force.

On Monday, PC maker Dell announced a new generative AI solution with NVIDIA to help customers build generative AI (GenAI) models locally, quickly and securely.

The new Dell Generative AI solution extends the company's Project Helix, first announced in May, which involved deep integration with NVIDIA across IT infrastructure, PCs, and professional services, with full-stack GenAI with Large Language Models (LLMs) to meet the requirements of organizations no matter where they are in the GenAI development pipeline.

Dell is fully invested in generative AI, and the new solution gives customers access to large language models and the ability to create generative AI projects. Dell will provide new hardware setups, managed services platforms and computers to run the generative AI projects created by customers faster.

Dell is known for releasing laptops and monitors, but the company also makes server racks and other enterprise hardware. While the AI race is more of a battle between LLM developers such as Meta, OpenAI and Google, another group of tech companies are looking at ways to make money with the technology.

Today, every company, from hardware providers to cloud providers, believes they need to offer AI services to keep up with customers wanting to add more AI capabilities to their business.

In a recent Dell survey of global decision makers, 91 percent of respondents said they are already using generative AI in some way in their lives, and 71 percent said they are using it for work purposes, Varun Chhabra, senior vice president of Dell's Infrastructure Solutions Group (ISG), said in a press release.

Chhabra said:

"In our conversations with customers, it's clear that organizations of all sizes, verticals and regions face a unique sense of urgency when it comes to adopting and applying generative AI to empower their businesses." Dell is following the lead of companies like Amazon by offering managed services platforms and faster infrastructure hardware for companies looking to experiment with AI. Even consulting firms like Accenture are aiming to offer generative AI services to their clients.

On the infrastructure side, Dell has partnered with NVIDIA to combine NVIDIA's Tensor Core GPUs with Dell's enterprise AI software and data storage so companies can run AI models faster. Dell will release new computers with built-in AI capabilities, which will reportedly be small, energy-efficient computers.

Dell also announced Dell Professional Services, a managed services platform that will help users start experimenting with generative AI models and solve problems once integrated into their business.

Chhabra said:

"With Dell's inference-focused generative AI validation designs with NVIDIA, customers can start with a pre-built foundation without having to invest time and money in trying to do it themselves, testing different infrastructures, and understanding what configurations they need to use, which really cuts down on their time to market."