Similar to testimonials, reviews are also great tools to use when you need to pre-empt common fears and objections from your customers, or a partner, spouse, fellow employee, boss, or a business partner who can’t understand why the person “wasted their money”. If you own a local brick-and-mortar business, reviews can really help bring new traffic through your doors. If you own a SaaS business or some other type of business that operates primarily online, reviews are also important. One mistak...