Conduct a situation analysis. Before you can get started with your marketing plan, you have to know your current situation. What are your strengths, weaknesses, opportunities, and threats? Conducting a basic SWOT analysis is the first step to creating a marketing plan. Additionally, you should also have an understanding of the current market. How do you compare to your competitors? Doing a competitor analysis should help you with this step. Think about how other products are better than yours...