It all started from the moment when Solana became popular. Solana was the first blockchain, with a technology that could compete with web2 companies in terms of scalability, speed and transaction cost.
However, it was then discovered that Solana's projects were simply copies of ETH equivalents and did not use technological advantages. And at that time, the SNS team developed an instant messaging protocol on the network, but at launch they realized that there would be no demand without the necessary social infrastructure. And so the team got acquainted with the naming service.