It’s been almost one year since I wrote an article entitled “NFTs as Keys: Web3 Authentication in the Pseudonymous Economy”. A lot has happened since. Listed below are a few reflections on the current state of the MarTech industry in relation to NFTs. I share some of my personal experiences with global brands and look at the evolution of the projects mentioned in last year’s article (more specifically at those that have actually adopted “NFTs as Keys”). To read the original article again, her...