In Kevin Kelly’s seminal essay 1,000 true fans, he painted a picture of a creative future that was no longer dependent on scale. Instead, those that could achieve the minimum viable audience to support them would find success. He predicted that through digital technology, it would be possible for creators and fans to form a tighter relationship than ever before and do so with greater ease and less cost than in eras past. The idea was sound. It’s possible, through direct connection, support an...

In Kevin Kelly’s seminal essay 1,000 true fans, he painted a picture of a creative future that was no longer dependent on scale. Instead, those that could achieve the minimum viable audience to support them would find success. He predicted that through digital technology, it would be possible for creators and fans to form a tighter relationship than ever before and do so with greater ease and less cost than in eras past. The idea was sound. It’s possible, through direct connection, support an...